Digital Analytics Specialist

Rappler Inc.; Manila; On-site; PHP 600,000 - 800,000; Full time

Job summary

Rappler Inc. is seeking a Digital Analytics Specialist to help the newsroom understand and grow the audience through data across our digital platforms. You will analyze audience and content performance, turning insights into editorial decisions and strategic direction.

You will collaborate with editors, reporters, and audience teams to translate data into actionable insights, develop dashboards, and monitor KPIs. A fast-paced, mission-driven newsroom awaits your analytics expertise.

Qualifications

• 1–3 years in digital analytics, preferably in newsroom/media or content-driven org.
• Proficient with GA4, Looker Studio, and GTM.
• Comfortable with data exports and spreadsheets (Excel/Sheets).
• Strong understanding of audience metrics and editorial implications.
• Excellent communication, able to present data clearly to non-technical audiences.

Responsibilities

• Monitor and analyze audience performance across platforms using GA4, Looker Studio, and analytics dashboards.
• Produce regular performance reports on audience growth, engagement, and content trends.
• Create and maintain custom dashboards and data visualizations for newsroom and leadership.
• Collaborate with editors, reporters, and audience teams to translate data into insights for coverage decisions.
• Track and evaluate KPIs for stories, sections, and campaigns.
• Support A/B testing, SEO performance analysis, and other audience development experiments.
• Ensure accuracy in analytics tagging, tracking, and reporting setups.

Skills

Digital analytics

GA4

Looker Studio

Google Tag Manager

Sheets/Excel

Audience metrics

Communication

Tools

GA4

Looker Studio

Google Tag Manager

BigQuery

SQL

Python

Job description

We’re looking for a Digital Analytics Specialist to help our newsroom understand and grow our audience through data as part of Rappler’s Data and Innovation team. This role will focus on collecting, analyzing, and interpreting audience and content performance metrics across our digital platforms, including our website, social media, and newsletters.

You’ll turn complex data into clear, actionable insights that inform editorial strategy, content decisions, and newsroom goals.

You’ll be part of a team that values journalism and data equally — helping our newsroom make smarter, more informed decisions about what we publish and how we serve our audience. This is an opportunity to grow your analytics skills in a fast-paced, mission-driven environment.

Key Responsibilities

• Monitor and analyze audience performance across platforms using tools such asGoogle Analytics 4 (GA4),Looker Studio (Data Studio), Google Search Console , social media analytics dashboards, and Rappler’s suite of analytics platforms.
• Produce regular performance reports on audience growth, engagement, and content trends.
• Create and maintain custom dashboards and data visualizations for the newsroom and leadership.
• Collaborate with editors, reporters, and audience teams to translate data into insights that inform coverage decisions.
• Track and evaluatekey performance indicators (KPIs)for stories, sections, and campaigns.
• Support A/B testing , SEO performance analysis, and other audience development experiments.
• Ensure accuracy and consistency in analytics tagging, tracking, and reporting setups.

Qualifications

• 1–3 years of experience in digital analytics , preferably in a newsroom, media, or content-driven organization.
• Proficiency with Google Analytics 4 , Looker Studio , and Google Tag Manager.
• Comfortable working with data exports and spreadsheets (Excel or Google Sheets).
• Strong understanding of audience metrics (sessions, engagement rate, retention, etc.) and their editorial implications.
• Excellent communication skills — able to present data and insights clearly to non-technical audiences.
  Detail-oriented, curious, and proactive about finding patterns and telling stories with data.

Bonus skills

• Background or interest in journalism, communications, or digital media strategy.
• Experience with BigQuery , SQL , or Python for deeper analysis.
• Familiarity with SEO , social media analytics , or newsletter metrics.