Data Analytics Lead

Globe Telecom, Inc.; Makati; On-site; PHP 390,600 - 669,600; Full time

Job summary

Globe Telecom, Inc. is seeking a professional to leverage analytics to enhance its corporate reputation through actionable insights. This role is essential in supporting the mainstream media strategy and ensuring insights are integrated across the organization.

The ideal candidate will maintain data accuracy, create comprehensive media reports, and develop dashboards that enhance media engagement metrics. They will also conduct in-depth analyses of media trends while monitoring competitor activities.

Responsibilities

• Gather and maintain data from diverse media sources, ensuring accuracy and integrity through audits.
• Create media reports analyzing coverage, sentiment, and engagement metrics.
• Develop dashboards to present media data in an actionable format.
• Conduct in-depth analysis of media trends and audience behavior.
• Monitor competitor media activity and industry trends.
• Define and track KPIs to evaluate media campaign effectiveness.
• Monitor media coverage during crisis situations.
• Provide timely data-driven insights for crisis management.
• Train team members on data analytics methodologies.
• Serve as point of contact for data and analytics inquiries.

Job description

The role will leverage analytics to level-up Globe’s corporate reputation through actionable insights provided to internal stakeholders, influencing the corporate communications strategy of the company. The primary objective is to support the mainstream media strategy, enhance media reporting, and ensure insights are applied and integrated across the organization.

Key Responsibilities

• Gather and maintain data from diverse media sources, ensuring accuracy and integrity through regular audits.
• Create comprehensive media reports that analyze coverage, sentiment, and engagement metrics across channels.
• Develop dashboards and visualizations to present media data in an actionable format.
• Conduct in‑depth analysis of media trends and audience behavior to inform strategic decision‑making.
• Monitor competitor media activity and industry trends for benchmarking opportunities.
• Define and track key performance indicators to evaluate the effectiveness of media campaigns and initiatives.
• Monitor media coverage during crisis situations to assess sentiment and inform response strategies.
• Provide timely data‑driven insights to support crisis management efforts.
• Train team members and stakeholders on data analytics methodologies, tools, and interpretation of media data.
• Serve as the point of contact for data and analytics inquiries within the organization.

Deliverables

• Media Reports that provide insights and recommendations to communications teams.
• Data Accuracy Audit Reports detailing accuracy rates, discrepancies, and corrective actions.
• Media Reporting Schedule that outlines deadlines and tracks adherence.
• Engagement Analytics Dashboard visualizing metrics such as likes, shares, comments, and reach.
• KPI Performance Summary reporting target achievement and coverage metrics.

Key Performance Indicators

• Data Accuracy Rate – percentage of accurate data entries, targeting 95%.
• Media Report Delivery Timeliness – percentage of reports delivered on schedule.
• Engagement Metrics – likes, shares, comments, reach, and sentiment analysis.
• KPI Tracking and Achievement – monitoring coverage volume, sentiment score, and target fulfillment.
• Crisis Response Time – average time to provide insights during crisis situations.

Equal Opportunity Employer

Globe is an Equal Opportunity Employer. Our hiring process promotes equal opportunity to applicants. Any form of discrimination is not tolerated throughout the employee lifecycle, including posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity, and Inclusion Policy Commitment can be accessed.