Digital Advertising Specialist

MicroSourcing; Manila; Remote; PHP 502,000 - 949,000; Full time

Benefits offered by this job

Healthcare coverage from day one

Dependent coverage

Paid time off with cash conversion

Group life insurance

Performance bonuses

Flexible work arrangements

Team events

Job summary

MicroSourcing International is seeking a data-driven Digital Advertising Specialist, Social & Display, to join our remote marketing team. You will execute paid social and display campaigns across DV360, Campaign Manager 360, Meta, LinkedIn, and TikTok.

Responsibilities include campaign setup, tracking, QA, and in-flight optimizations, plus clear documentation for the ASYMM Digital team.

Qualifications

• 3+ years in digital marketing focusing on paid media and campaign analytics.
• Strong knowledge of major platforms (Google Ads, Meta, LinkedIn, programmatic DSPs).
• Ability to interpret data and present insights to stakeholders.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Build and traffic campaigns in DV360, Campaign Manager 360, Meta Ads Manager, and TikTok Ads Manager using approved media plans.
• Set up campaigns, insertion orders, ad sets, line items, and placements with budgets, bids, targets and frequency caps.
• Upload and assign creatives; verify specs, landing pages, and platform rendering.
• Manage creative swaps, A/B tests, and URL updates during campaigns.
• Set up and validate tracking using CM360 Floodlights and Meta Pixel events.
• Perform thorough QA before and after launch; resolve issues before go-live.
• Verify launches day one with live creative, tracking, delivery, and spend pacing.
• Document builds, changes, and QA findings for the ASYMM Digital team.
• Monitor pixels and conversion tracking for data accuracy and prompt fixes.
• Maintain up-to-date campaign status docs and regularly report to cross-functional teams.

Skills

Paid media management

Campaign analytics

Data interpretation

Communication & presentation

Collaboration

Attention to detail

Tools

DV360

Campaign Manager 360

Meta Ads Manager

TikTok Ads Manager

Google Ads

CM360 Floodlights

Job description

Discover your 100% YOU with MicroSourcing!

Position: Digital Advertising Specialist

Work setup: Work from home

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

We are seeking a data-driven Digital Advertising Specialist, Social & Display to join our team of passionate arts & entertainment marketers. In this role, you will be responsible for executing paid social and display campaigns across various platforms.

Campaign Execution

• Build and traffic campaigns in DV360, Campaign Manager 360, Meta Ads Manager, and TikTok Ads Manager using approved media plans and trafficking sheets.
• Set up campaigns, insertion orders, ad sets, line items, and placements with the correct naming conventions, flight dates, budgets, bids, targeting, and frequency caps.
• Upload and assign creative assets; check specifications, clickthrough behavior, landing pages, and platform rendering.
• Manage creative swaps, A/B variants, copy changes, and landing-page URL updates during campaigns.
• Set up and validate tracking, including CM360 Floodlights, Meta Pixel events, conversion events, and custom conversions, using the agency's documented process and training.
• Perform a detailed self-check of every build, then prepare it for an independent QA review. Resolve any issues identified before launch.
• Verify launches on day one, including live creative, tracking tags, delivery, and initial spend pacing.
• Make approved mid-flight changes to budgets, end dates, targeting, and creative.
• Document builds, changes, and QA findings clearly so the ASYMM Digital team can review and manage each campaign.
• Pixel Monitoring: Monitor the health of tracking pixels and other conversion tracking tools, promptly addressing any issues to ensure accurate data collection.
• Follow internal processes by maintaining up-to-date documentation of campaign status, optimizations, and/or important notes on performance or reporting.
• Regularly communicate with the interdepartmental team on campaign status.

What You Need

• Proficiency in either Social or Display is required, experience in both is a plus.
• 3+ years of experience in digital marketing, with a focus on paid media and campaign analytics.
• Strong understanding of digital advertising platforms (Google Ads, Meta, LinkedIn, Programmatic DSPs, etc.).
• Strong organizational skills and ability to maintain accuracy and meet deadlines in a fast-paced environment.
• Excellent interdepartmental collaboration skills.
• Excellent communication and presentation skills, with the ability to simplify complex data insights for stakeholders.
• Strong organizational skills and attention to detail.
• Understanding of analytics, campaign performance and ability to interpret data into meaningful insights and action.
• Proficient in Microsoft Office Suite, Google Workspace, basic web-based platforms and communication tools (i.e. Slack, Zoom).
• Google Marketing Suite certifications (i.e. Google Analytics, Campaign Manager 360, Display & Video 360) are a plus.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply