Digital Activation Specialist

Alloyed; Parañaque; Remote; PHP 391,000 - 614,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Flexible work arrangements

Job summary

MicroSourcing is seeking a Digital Activation Outsourced Specialist, Social & Display, to execute paid social and display campaigns from home in the Philippines. You will handle campaigns across DV360, CM360, Meta Ads Manager, and TikTok Ads Manager, ensuring assets and tracking are properly set up and monitored.

Ideally you have 3+ years in digital marketing, strong analytics understanding, and excellent collaboration and communication skills.

Qualifications

• 3+ years of experience in digital marketing, focused on paid media and analytics.
• Strong understanding of digital advertising platforms (Google Ads, Meta, LinkedIn, DSPs).
• Excellent communication and presentation skills; ability to simplify data insights for stakeholders.
• Strong organizational skills and ability to meet deadlines in a fast-paced environment.
• Collaborative with interdepartmental teams and proactive in reporting campaign status.
• Proficient with Microsoft Office and Google Workspace; comfortable with basic web tools.

Responsibilities

• Build and traffic campaigns in DV360, Campaign Manager 360, Meta Ads Manager, and TikTok Ads Manager.
• Set up campaigns with correct naming, flight dates, budgets, bids, and frequency caps.
• Upload assets, verify specs, and ensure landing pages render correctly.
• Manage creative swaps and A/B variants; update landing-page URLs as needed.
• Set up tracking (CM360 Floodlights, Meta Pixel) and ensure accuracy of conversions.
• Document builds and QA findings for review by the ASYMM Digital team.
• Monitor tracking pixels and data quality; address issues promptly.
• Maintain campaign status docs and communicate updates with the team.

Skills

Social Ads

Display Ads

Digital Marketing

Advertising Platforms

Analytics

Communication Skills

Collaboration

Organization

Data Interpretation

Microsoft Office

Tools

Google Analytics

Campaign Manager 360

Display & Video 360

Google Ads

Meta Ads Manager

Slack

Zoom

Job description

Discover your 100% YOU with MicroSourcing!

Position: Digital Activation Specialist

Work setup: Work from home

Why join MicroSourcing?

You’ll have:

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses

• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.

• Career Growth: Take advantage of opportunities for continuous learning and career advancement.

• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your role:

We are seeking a data-driven Digital Activation Outsourced Specialist, Social & Display to join our team of passionate arts & entertainment marketers. In this role, you will be responsible for executing paid social and display campaigns across various platforms.

Your Role

Campaign Execution

• Build and traffic campaigns in DV360, Campaign Manager 360, Meta Ads Manager, and TikTok Ads Manager using approved media plans and trafficking sheets.

• Set up campaigns, insertion orders, ad sets, line items, and placements with the correct naming conventions, flight dates, budgets, bids, targeting, and frequency caps.

• Upload and assign creative assets; check specifications, clickthrough behavior, landing pages, and platform rendering.

• Manage creative swaps, A/B variants, copy changes, and landing-page URL updates during campaigns.

• Set up and validate tracking, including CM360 Floodlights, Meta Pixel events, conversion events, and custom conversions, using the agency's documented process and training.

• Perform a detailed self-check of every build, then prepare it for an independent QA review. Resolve any issues identified before launch.

• Verify launches on day one, including live creative, tracking tags, delivery, and initial spend pacing.

• Make approved mid-flight changes to budgets, end dates, targeting, and creative.

• Document builds, changes, and QA findings clearly so the ASYMM Digital team can review and manage each campaign.

• Pixel Monitoring: Monitor the health of tracking pixels and other conversion tracking tools, promptly addressing any issues to ensure accurate data collection.

• Follow internal processes by maintaining up-to-date documentation of campaign status, optimizations, and/or important notes on performance or reporting.

• Regularly communicate with the interdepartmental team on campaign status.

What You Need

• Proficiency in either Social or Display is required, experience in both is a plus.

• 3+ years of experience in digital marketing, with a focus on paid media and campaign analytics.

• Strong understanding of digital advertising platforms (Google Ads, Meta, LinkedIn, Programmatic DSPs, etc.).

• Strong organizational skills and ability to maintain accuracy and meet deadlines in a fast-paced environment.

• Excellent interdepartmental collaboration skills.

• Excellent communication and presentation skills, with the ability to simplify complex data insights for stakeholders.

• Strong organizational skills and attention to detail.

• Understanding of analytics, campaign performance and ability to interpret data into meaningful insights and action.

• Proficient in Microsoft Office Suite, Google Workspace, basic web-based platforms and communication tools (i.e. Slack, Zoom).

• Google Marketing Suite certifications (i.e. Google Analytics, Campaign Manager 360, Display & Video 360) are a plus.

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About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

*Terms & conditions apply