Digital Advertising Analyst

REED ELSEVIER SHARED SERVICES (PHILIPPINES) INC.; Metro Manila; On-site; PHP 360,000 - 480,000; Full time

Job summary

REED ELSEVIER SHARED SERVICES (PHILIPPINES) INC. is seeking a Digital Advertising Analyst to set up, manage, and optimize paid search campaigns across Google AdWords, Yahoo, Bing and other platforms.

You will ensure campaigns meet brief, apply tracking, and use insights to drive improvements. You will monitor bids, budgets, quality scores, provide ad copy suggestions, manage display placements, and generate weekly/monthly reports while staying current with PPC trends to support data-driven

Qualifications

• Bachelor's degree in a related field
• Experience in ad traffic or digital advertising is preferred
• Strong communication skills and ability to work with internal/external stakeholders
• Excellent organizational and multitasking abilities
• Detail oriented with good judgment
• Proficiency in Excel/Sheets for reporting and data analysis
• Basic HTML knowledge is a plus

Responsibilities

• Set up and manage paid search campaigns across Google AdWords, Yahoo, Bing and other platforms
• Monitor keyword bids, budgets, impression share, quality score and other metrics
• Provide creative copy suggestions and ad templates
• Manage display network placements and contextual advertising
• Develop and implement strategies for keyword opportunities and campaign structure
• Oversee new campaigns and reporting for key metrics and revenue tracking
• Produce weekly and monthly performance reports for stakeholders
• Stay updated on PPC trends and best practices
• Monitor web analytics dashboards and reporting tools
• Communicate project updates and timelines to team and management

Skills

Ad Traffic

Communication

Proactive attitude

Multi-tasking

Judgment

Attention to detail

Excel

Google Sheets

Online advertising

HTML

Photoshop

AI tools

Education

Bachelor's degree or related field

Tools

Excel

Google Sheets

HTML

Photoshop

Job description

Job Summary:

The Digital Advertising Analyst will the contact person, to setup, manage, optimize and maintain the paid search campaigns. To ensure that they are delivered to brief, that all tracking and tagging techniques are applied consistently using the agreed media plan, methodology, and use insights to propose improvements and deliver optimization.

Accountabilities:

• Setup and manage, the paid search activities for RXPH campaigns associated with Google AdWords, Yahoo, Bing and other search platforms

• Maintain and monitor keyword bids, manage daily and monthly budget caps, impression share, quality score and other metrics

• Provide creative copy suggestions and graphical ad templates

• Manage Display network placement lists on AdWords and through other contextual advertising platforms

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other elements of paid search to deliver against brief

• Provide oversight and manage new paid search campaigns, ad groups, and accounts and support the creation of paid search marketing initiatives

• Provide oversight, manage, and be able to generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

• Keep pace with search engine and PPC industry trends and developments

• Monitor and administer web analytics dashboards, reports and key reporting tools.

• Monitor and evaluate search results and search performance across the major search channels

• Communication to stakeholders, team and management on project development, timelines, and results, and dependencies

Qualifications:

• Bachelor's degree holder, or any related field

• At least 1 – 2 years of relevant work experience, preferably related to events industry

• Ad Traffic experience is required.

• Confident in dealing effectively with internal and external customers

• A positive, enthusiastic, and proactive approach to their role and responsibilities on a day-to-day basis

• A strong ability to organize and prioritize workload - and demonstrate a solid competency for multi-tasking

• Good judgment, and a strong sense of when to exercise it and when to elevate issues

• Strong communication skills - articulate verbal and written capabilities

• Accuracy and high attention to detail

• A confident common-sense approach to problem solving and is quick to understand who/what is required to solve any issues

• Ability to deliver reports primarily in Excel or Google Sheets.

• Understanding of online media, experience of online publications and digital adverting.

• Basic understanding of HTML an advantage.

• Understanding of Photoshop or similar design packages.

• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.