Digital Ad Tagging & Measurement Specialist

IQVIA LLC; Taguig; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

IQVIA is seeking a digital measurement tagging specialist to support third-party ad tag deployment, data collection quality, and analytics tooling within the Consulting Services Measurement implementation team.

You will work with DFP/DCM/GAM, Google Tag Manager, Adobe Analytics, Tealium, and browser dev tools; collaborate with ad ops and publisher partners; translate technical concepts for non-technical stakeholders and ensure timely, accurate reporting.

Qualifications

• At least 3 years of related experience in ad operations and digital ad trafficking.
• Experience with ad serving technology (DFP/DCM/GAM) and tag management tools.
• Healthcare/pharma industry experience preferred.

Responsibilities

• Assist in the implementation of third party ad tags on banner ads, video, mobile, in-app, email and advertiser web properties.
• Assist the Delivery Team in managing/improving digital engagement workflows and processes as it pertains to deployment of third party measurement tags in conjunction with agency partner ad ops departments.
• Provide Delivery Team with technical guidance, trouble shooting, and ongoing development and enhancement of overall tag implementation best practices.
• Quality control of data collection throughout the engagement lifecycle, including setup and ongoing implementation of new tactics and publisher partners
• Assists Tagging leads with the review and analysis of client requirements or challenges associated with media campaigns
• Develops detailed documentation and specifications.
• Supports Delivery Team with analysis and helps bring resolution to client issues.
• Engagement based responsibilities are largely directed by Tagging leads

Skills

Ad operations

Tag management

Analytics tooling

Client collaboration

Technical communication

Tools

Google Tag Manager

Adobe Analytics

Tealium

GAM/DFP

Browser Developer Tools

MS Excel

PowerPoint

Job description

IQVIA is seeking a digital measurement tagging specialist to support third-party ad tag deployment, data collection quality, and analytics tooling within the Consulting Services Measurement implementation team.

You will work with DFP/DCM/GAM, Google Tag Manager, Adobe Analytics, Tealium, and browser dev tools; collaborate with ad ops and publisher partners; translate technical concepts for non-technical stakeholders and ensure timely, accurate reporting.