Data-Driven Ad Campaign Lead (YouTube & Meta)

Kopa Media

Philippines

On-site

PHP 600,000 - 900,000

Full time

34 hours ago

Be an early applicant

Get more replies from employers

Send a job-specific resume in minutes.

Job summary

Kopa Media is seeking an Ad Operations Campaign Manager to lead execution and optimization of digital campaigns across Google Ads, YouTube, and Meta. You will monitor performance, optimize for KPI targets, and coordinate with the CSM team to deliver strong client results.

The ideal candidate has hands-on ad operations experience, familiarity with digital buying platforms, and a data-driven approach to improving campaign performance. A Bachelor's in marketing or related field is preferred.

Qualifications

2+ years experience in managing and optimising digital advertising campaigns.
Strong data analysis and reporting skills.
Excellent communication and organisational abilities.

Responsibilities

Execute and manage digital ad campaigns across platforms such as Google Ads (with a focus on YouTube) and Meta.
Provide ongoing campaign management to ensure optimal performance and delivery, consistently exceeding KPI goals and staying below contracted clearing costs.
Monitor campaign pacing and performance against KPIs, proactively addressing issues through collaboration with internal teams and clients.
Manage campaign budgets efficiently, track spending, and ensure alignment with budget constraints.
Develop and implement audience segmentation strategies using first‑party data, in‑market, and affinity audiences.