Data & Analytics Consultant, Campaign Audience Engineering

IHG Hotels & Resorts; Philippines; On-site; PHP 400,000 - 800,000; Full time

Job summary

IHG Hotels & Resorts is seeking a data-driven Marketing Analytics professional in the Philippines to analyze campaign and audience performance and generate actionable insights for optimization.

You will execute database marketing across inbound, outbound, and paid media aligned with global and regional goals, support planning and tracking, and drive test-and-learn initiatives while ensuring data quality and privacy compliance.

Qualifications

• Bachelor's or Master’s degree in Marketing Sciences or a related discipline, or equivalent work experience.
• 2–5 years of experience with a strong emphasis on business and marketing analytics.
• Preferred experience in CRM and multi-channel marketing.
• Travel or hospitality industry marketing environments experience is a plus.

Responsibilities

• Analyzes campaign and audience performance data to generate actionable insights.
• Execute database marketing strategies across inbound, outbound, and paid media channels.
• Support campaign planning, audience development, execution, tracking, and ad-hoc requests.
• Design, execute, and document test-and-learn initiatives and analyze results.
• Ensure data quality, governance, and adherence to privacy requirements.

Skills

Marketing analytics

Education

Bachelor's or Master’s degree in Marketing Sciences

Tools

CRM

Job description

• Analyzes campaign and audience performance data (e.g., targeting effectiveness, conversion, engagement, and channel performance) to generate actionable insights and recommendations for optimization.
• Execute database marketing strategies across inbound, outbound, and paid media channels aligned with global and regional marketing goals.
• Support campaign planning, audience development, execution, tracking, and ad-hoc marketing requests to ensure timely delivery.
• Design, execute, and document test-and-learn initiatives and analyze results for future optimization.
• Monitor automated triggers and evergreen campaigns and resolve defects.
• Perform data discovery and exploration to identify and correct data quality issues.
• Identify and implement process improvements in audience creation, campaign automation, and data-mining activities.
• Ensure global process compliance and adherence to legal and privacy requirements.
• Manage workload, maintain quality standards, and support campaign teams with segmentation and audience strategy guidance.

Key Accountabilities

• Analyzes campaign and audience performance data (e.g., targeting effectiveness, conversion, engagement, and channel performance) to generate actionable insights and recommendations for optimization.
• Execute database marketing strategies across inbound, outbound, and paid media channels aligned with global and regional marketing goals.
• Support campaign planning, audience development, execution, tracking, and ad-hoc marketing requests to ensure timely delivery.
• Design, execute, and document test-and-learn initiatives and analyze results for future optimization.
• Monitor automated triggers and evergreen campaigns and resolve defects.
• Perform data discovery and exploration to identify and correct data quality issues.
• Identify and implement process improvements in audience creation, campaign automation, and data-mining activities.
• Ensure global process compliance and adherence to legal and privacy requirements.
• Manage workload, maintain quality standards, and support campaign teams with segmentation and audience strategy guidance.

Key Metrics

• Flawless execution of campaigns and campaign automations.
• On-time delivery of audience creation, points postings, sweeps, batch registrations, and other campaign deliverables.
• Zero-error monitoring of automated and trigger-based list pulls.
• Production efficiency and campaign optimization improvements.
• Effective workload forecasting and response to escalations.

Education

• Bachelor's or Master’s degree in Marketing Sciences or a related discipline, or equivalent work experience.

Experience

• 2–5 years of experience with a strong emphasis on business and marketing analytics.
• Preferred experience in:
• CRM and campaign management
• Direct and indirect marketing
• Multi-channel marketing
• Travel or hospitality industry marketing environments