Customer & Marketing Coordinator

AS White Global; Manila; On-site; PHP 957,000 - 1,393,000; Full time

Job summary

BMPRO, via ASW in the Philippines, seeks an organised Inside Sales and Marketing Coordinator to support the Lithium Upgrade Program and USA marketing efforts. The role focuses on customer follow-up, data accuracy and CRM tracking, with content creation and process improvement responsibilities.

The ideal candidate communicates in excellent English, manages high-volume follow-up with precision, and uses CRM systems and AI tools to enable data-driven decision making.

Qualifications

• 2-4 years experience in administration, customer support, CRM coordination, sales support, marketing coordination.

Responsibilities

• Customer Administration & Lithium Upgrade Program
• CRM & Data Management
• USA Marketing Execution
• AI-Assisted Content Creation
• General Administration

Skills

Administration

Customer support

CRM coordination

Sales support

Marketing coordination

English communication

Attention to detail

Time management

Tools

CRM systems

Microsoft 365

AI tools

SharePoint

Teams

PowerPoint

Excel

Job description

Inside Sales & Marketing

• Product education content

Reports To

Marketing Team Lead

Location

Philippines (via ASW)

Employment Type

Full Time

Position Summary

BMPRO is seeking a highly organised and technology-focused Inside Sales and Marketing Coordinator to support the Lithium Upgrade Program as the primary focus of the role, with secondary support for USA marketing and sales activities. This role sits within the marketing team and will focus first on customer follow-up, data accuracy, CRM tracking and process support for the Lithium Upgrade Program. USA support will be the second priority, covering approved marketing execution, lead research and sales support activity. The major focus of the role will be supporting BMPRO's Lithium Upgrade Program by managing customer enquiries, checking submitted information, maintaining accurate CRM data and tracking upgrade opportunities. The second focus will be supporting USA activity through approved marketing execution, lead research and customer or prospect follow-up. The ideal candidate is a strong operator who is highly organised, accurate with data and confident communicating with customers in excellent English. They will be comfortable using CRM systems, Microsoft 365, AI tools and clear process checklists to manage high-volume follow-up work without losing detail.

Key Responsibilities

Customer Administration & Lithium Upgrade Program

Indicative role focus: Lithium Upgrade Program 60-70 percent, USA support 20-30 percent, CRM, reporting and general administration 10 percent.

• Manage Lithium Upgrade Program enquiries from initial submission through to completed internal handover, including follow-up with customers where information is missing, unclear or inconsistent.
• Verify customer, vehicle, battery and BMPRO system information.
• Review photographs, serial numbers and supporting documentation.
• Identify missing, incomplete or inconsistent information.
• Contact customers via phone or email to obtain additional information.
• Manage customer records and supporting documentation.
• Maintain accurate tracking of enquiries and upgrade opportunities.
• Escalate technical questions to the appropriate BMPRO team member.
• Ensure customer enquiries are acknowledged and managed within agreed service levels.
• Maintain professional, accurate and helpful communication with customers.

CRM & Data Management

• Maintain customer, prospect and OEM contact records within CRM systems.
• Ensure data quality, completeness and accuracy.
• Update lead, customer and opportunity records.
• Monitor CRM workflows and assigned tasks.
• Assist with lead allocation and follow-up tracking.
• Identify duplicate, incomplete or outdated records.
• Prepare regular sales and marketing reports.
• Support data-driven decision making through accurate reporting.

USA Marketing Execution

• Support the USA marketing content calendar as a secondary priority, ensuring approved activity is scheduled, tracked and completed on time.
• Coordinate content collection and approval processes.
• Schedule and publish approved marketing content.
• Build and schedule EDM campaigns.
• Coordinate social media content across approved channels.
• Maintain marketing asset libraries and documentation.
• Monitor campaign execution and activity status.

AI-Assisted Content Creation

• Use AI tools to generate first drafts of marketing content.
• Repurpose approved content into multiple formats including:
• LinkedIn posts
• EDM content
• Blog articles
• Product education content
• Customer communications
• Social media content
• Assist with content research and content planning.
• Maintain prompt libraries and reusable content templates.
• Ensure all content aligns with BMPRO brand standards and approval processes.

General Administration

• Support the Marketing Team Lead and broader marketing team.
• Maintain templates, checklists and process documentation.
• Participate in process improvement initiatives.
• Assist with special projects and business initiatives as required.Complete other reasonable duties consistent with the role.

Essential Skills & Experience

• 2-4 years experience in administration, customer support, CRM coordination, sales support, marketing coordination or a similar role. Strong 2-year candidates should be considered where they have excellent English, strong attention to detail and practical experience using AI tools.
• Excellent written and verbal English communication skills.
• Strong organisational and time management skills.
• High attention to detail.
• Experience working with CRM systems.
• Strong Microsoft 365 skills including:
• Outlook
• Excel
• Word
• PowerPoint
• Teams
• SharePoint
• Experience using AI tools such as ChatGPT, Microsoft Copilot or equivalent.
• Strong customer service skills.
• Ability to work independently with minimal supervision.
• Comfortable learning new technologies and systems.

Highly Desirable

• HubSpot experience.
• MailChimp preferred.
• Canva preferred .
• Marketing automation experience.
• B2B marketing experience.
• Sales support or inside sales experience.
• Experience supporting Australian or USA businesses.

Personal Attributes

• Process-driven and highly organised.
• Strong problem-solving skills.
• Technology curious.
• Comfortable working with AI and automation tools.
• Commercially aware.
• Reliable and accountable.
• Able to manage multiple priorities.
• Continuous improvement mindset.

Remuneration

• Approximate employee salary budget: AUD $2 2 ,000 per annum
• Employed through ASW.
• Additional estimated ASW employment and management costs: AUD $15,000 per annum
• Total employer budget: approximately AUD $37,000 per annum.

Expected candidate level: strong junior to early mid-level. This role should suit someone with practical experience in customer follow-up, CRM administration, accurate data handling, campaign scheduling and AI-assisted work. It should not be positioned as a senior marketing role, strategic sales role or technical product specialist role. No phone work required. Regular Teams meeting with internal Australian based staff. At this budget level, BMPRO should target a strong junior to early mid-level operator with approximately 2-4 years relevant experience. The best fit is likely to be someone with customer administration, CRM, customer service, marketing coordination and demonstrated AI tool use, rather than a senior marketer or experienced USA sales specialist.