Customer Marketing Officer (Beverage)

Nutri-Asia, Inc.; Taguig; Hybrid; PHP 700,000 - 1,300,000; Full time

Job summary

Nutri-Asia, Inc. is seeking a Channel Marketing Lead to build and execute the channel strategy for On-Premise and other focus channels in the Philippines.

You will drive growth, increase brand presence, and achieve annual targets through insightful programs and partnerships. You will collaborate with Sales, Marketing, Chef and R&D to translate consumer and market insights into actionable initiatives, manage programs on-ground, and advance brand awareness, consideration and loyalty among

Qualifications

• Bachelor's degree.
• Proficiency in English and Filipino.
• Minimum 5 years experience in Sales, Marketing or Trade Marketing.
• Experience in On Prem Beverage Trade Marketing is an advantage.
• Strong understanding of market research and insights.
• Collaborative, able to work with suppliers, distributors and sales teams.
• Analytical thinking with data-driven approach.
• Creative, organized and time management skills.

Responsibilities

• Gather and distill channel, customer and consumer information into actionable insights.
• Identify key channels and cuisines and translate needs into scalable solutions.
• Implement strategies to drive penetration and increase market share.
• Align with total FS goal and ensure plans deliver to distribution and penetration goals.
• Deliver Volume, NSV and Gross Margin objectives for the channel and categories involved.
• Formalize the sharing of information across Sales, Marketing, Chef, R&D.
• Keep a lookout for competitor products and offers and assess impact to NAI.
• Craft On the Ground and Customers/ Consumer Engagement programs.
• Define the Customer Journey and map initiatives to build brand awareness, consideration and loyalty.
• Builds operator benefits to drive placement for Beverage.

Skills

English proficiency

Filipino proficiency

Team collaboration

Analytical thinking

Time management

Problem solving

Education

Bachelor's degree

Job description

About the role

Build and execute the Channel strategy, programs and manage activities that will bring the assigned category and channel growth & profitability and achieve annual targets. Increase brand presence in the channel and build share of mind and consumption in the On-Premise environment and other focus channels.

Key responsibilities

• Gather and distill channel & customer & consumer information & translates these into actionable insights

• Identify Key Channels & Cuisines and takes the lead in understanding key channels to unlock needs and find scalable solutions

• Implements the strategies to drive penetration and increase market share

• Aligns with total FS goal and ensure plans deliver to the distribution and penetration goals

• Delivers Volume, NSV and Gross Margin objective of the channel & categories involved

• Formalize the sharing of information from across multiple functions – Sales, Marketing, Chef, R&D

• Keeps a lookout for competitor products & offers & assess its impact to NAI

• Crafts On the Ground and Customers/ Consumer Engagement programs

• Defines the Customer Journey and Maps Initiatives and identify programs that build NAI brand Awareness, Consideration and Loyalty among customers & consumers

• Builds operator benefits to drive placement for Beverage

About you

• Bachelor's degree

• Proficiency in English and Filipino required

• Minimum 5 years experience in Sales, Marketing or Trade Marketing

• Experience in On Prem Beverage Trade Marketing, an advantage

• Strong understanding of market research and insights to seamlessly integrate into brand development and activation strategies

• Collaborative spirit: can work with multiple parties whether suppliers, distributors, sales team

• Can influence team members to deliver projects on time

• Can look at a situation and arrive at a recommended solution

• Creative thinking, attention to detail, organization and time management skills

• Thinking analytically and can understand data, organize and identify issues and insights