Customer Development Executive - Cebu

Unilever; Cebu City; On-site; PHP 279,000 - 502,000; Full time

Job summary

Unilever Cebu is seeking a Customer Development Executive to grow the assigned territory by expanding new accounts and increasing product reach through new product introductions. The role focuses on growing the business, ensuring availability and optimizing in-store presence.

You will work with retailers and chefs, implement promotions, monitor pricing, and help bring UFS offerings to life in Cebu through field visits and demonstrations.

Qualifications

• Bachelor’s/College Degree in Economics, Business Studies/Administration/Management, Marketing, Commerce, HRM or equivalent.
• Has passion for food and preferably has cooking skills.
• Willing to be assigned and do field work in Cebu.

Responsibilities

• Grow assigned territory by expanding accounts and increasing product penetration.
• Manage existing business to prevent lost accounts and drive steady growth.
• Implement price checks and ensure correct POS pricing.
• Build and maintain territory plans through regular visits.
• Ensure shelf space and visibility aligned with planograms.
• Promote products through demonstrations and chef-led menu ideas.
• Negotiate local actions and promotions with operators.
• Track performance against sales budgets and report gaps.

Skills

Food passion

Cooking skills

Education

Bachelor’s/College Degree

Job description

Earlier this year (March 2026), Unilever announced an agreement to separate our Foods business. Our Foods business, including brands such as Hellmann's and Knorr, will join forces with McCormick to become a global flavour leader, with leading positions across spices, seasonings, condiments and complementary food categories, supported by a strong retail and foodservice platform. McCormick has 135+ years of heritage, a presence in 150+ countries and territories, and a portfolio of trusted brands. The transaction remains subject to consultation, regulatory approvals and other customary closing conditions with a targeted deal close of mid-2027.

About Unilever Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

Main Job Purpose

The Customer Development Executive will be responsible in growing his/her assigned territory. Expanding UFS reach by developing new accounts and increasing product penetration through new product introduction. The role will manage existing business ensuring no fall out account and consistent growth by increasing product usage.

What Will Your Main Responsibilities Be

• Business Building: The achievement of the agreed Sales Budgets in terms of sales volume and or sales value.
• Monitor pricing & ensure application of correct prices at point-of-sale.
• Implement standard of UFS selling skill and chefmanship skill.
• Availability Plan: the routing to maximize time spent at point-of-sale.
• Check and act immediately on Out of Stock.
• Check assortment and act on availability of our brands.
• Visibility & Promotion: Ensure shelf space in line with planograms. Introduce innovations within the set timeframe and maximize visibility. Ensure qualitative in-store presence of our brands.
• Negotiate local actions in line with company policies.
• Sell in promotions and negotiate best available promo locations.
• Implement the national key account agreements and report on the gaps per POS.
• Grip Targeting the right operator: Able to identify size of opportunity of operator.
• Creating demand: Introducing our products with operator through recipes & menu.
• Sustaining demand: ensuring repeat purchase of our products by operator.
• Introducing new products (selling more) into the recipes & menu of operator based on operator’s needs.
• Maintain customers by doing regular visit and to develop territory and individual account plans.
• Arrange and implement demonstrations (personal/group) to further capitalize on the opportunities for Food solutions range presented by this activity.
• Grow: Growing the number of uses & applications of UFS products through chefmanship skill & help the operator to build a bigger repertoire of dishes.
• Able to use marketing & merchandising support in line with operator needs.

Experiences & Qualifications

WHAT YOU WILL NEED TO SUCCEED

• Bachelor’s/College Degree, Economics, Business Studies/Administration/Management, Marketing, Commerce, HRM or equivalent.
• Has passion for food & preferably has cooking skills.
• Willing to be assigned and do field work in Cebu.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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