Channel Development Manager - Cebu (Fixed Term)

Joinimagine; Central Visayas; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

Unilever Philippines is seeking a Channel Development Manager – Hybrid to drive growth and execution across HORECA and RTM channels within the Cebu region. You will manage distributors and develop strong partnerships while ensuring excellence in market execution.

Role focuses on implementing marketing plans, distributor engagement, and AVA principles to achieve business targets. The position may involve field activities and collaboration with cross-functional teams in a dynamic environment.

Qualifications

• At least 2 years experience in Account Management.
• Leadership to directly handle Distributors and DT operations.
• Strong negotiation skills.
• Willing to be assigned in Cebu and conduct fieldwork.

Responsibilities

• Deliver Business Targets of the total area for HORECA and RTM accounts (Secondary Sales).
• Execute Local and National Marketing Plans (Innovation, Activations and Campaigns) for both Channels.
• Engage with customers to strengthen relationships and implement contact/menu matrices across accounts.
• Apply AVA principles (Availability, Visibility, Activation) in handled accounts.
• Collaborate with Distributor Sales Representatives and DT personnel to ensure UL standards.
• Drive results through field merchandising teams and ensure store operations efficiency.
• Plan and execute growth initiatives across retail and food service via cross-functional efforts.
• Support operators with services and solutions (ideation, masterclass, demos, trend sharing).

Skills

Account Management

Leadership

Negotiation

Fieldwork

Job description

Job Details

Earlier this year (March 2026), Unilever announced an agreement to separate our Foods business. Our Foods business, including brands such as Hellmann's and Knorr, will join forces with McCormick to become a global flavour leader, with leading positions across spices, seasonings, condiments and complementary food categories, supported by a strong retail and foodservice platform. McCormick has 135+ years of heritage, a presence in 150+ countries and territories, and a portfolio of trusted brands. The transaction remains subject to consultation, regulatory approvals and other customary closing conditions with a targeted deal close of mid-2027.

Main Job Purpose:

The Channel Development Manager – HYBRID is responsible for driving growth and execution across both the HORECA and Route-to-Market (RTM) channels, including Supermarket and Wholesalers, within the assigned territory. This role also leads distributor management, fostering strong partnerships and ensuring excellence in execution across the market.

By leveraging the strength of our diverse brand portfolio, the Channel Development Manager delivers customer-centric solutions that address the evolving needs of distributors and customers while driving sustainable business growth.

What Will Your Main Responsibilities Be:

• Deliver Business Targets of the total area for HORECA and RTM accounts (Secondary Sales )
• Execute Local and National Marketing Plans (Innovation, Activations and Campaigns) for both Channels.
• Relationship Building and Account Management by conducting regular customer engagements to strengthen relationship with accounts. Implement contact and menu matrix across all accounts handled
• Execute AVA (Availability, Visibility, Activation) principles in handled account
• Work with Distributor Sales Representative, Distributor owners and DT personnel in ensuring they adhere to UL Standards.
• Delivering Results through People by working with field merchandising team to ensure efficient store operations
• Plan and execute growth initiatives both in retail and food service aspects of the business via cross functional engagements and stakeholder management
• Collaborate with support functions to provide operators with services and solutions (ideation, masterclass, cooking demo, trend sharing and others)

Experiences & Qualifications WHAT YOU WILL NEED TO SUCCEED

• At least 2 years experience in Account Management
• Leadership skills to directly handle Distributors with Fully operational skills on DT Operations, DT Salesmen management, DT Profitability, AR, Business waste and Customer Service Excellence
• Strong Negotiation skills
• Willing to be assigned in Cebu
• Amenable to do fieldwork in Cebu

Curious about what it’s really like to work at Unilever? Explore our Life at Unilever Philippines (opens in new window) and meet the people shaping our culture.

Unilever embraces diversity and encourages applicates from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

#LI-Onsite