CS Product & Growth Marketing Lead

AIA; Makati; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

AIA is seeking a Senior Product/Marketing professional to develop CS product lines, lead market insights, and drive strategic partnerships across Asia. You will support Sales and Operations with marketing initiatives, analytics, and event execution to promote growth and customer value.

The role emphasizes cross-functional leadership, pricing strategy, and program development to meet sales targets in a dynamic insurance landscape.

Qualifications

• 5+ years leading product development from concept to launch.
• Understanding of life/health insurance products, pricing and governance.
• Strong problem-solving and project management with market insight application.

Responsibilities

• Lead market and competitive analysis for CS products.
• Coordinate product packaging, pricing, and cross-sell with stakeholders.
• Oversee marketing support to Sales and Operations teams.
• Plan and execute corporate events and merchandising activities.
• Develop business strategies and partner relationships with internal/external teams.

Skills

Product development

Market research

Cross-functional collaboration

Project management

Strategic planning

Data analysis

Tools

(none)

Job description

AIA is seeking a Senior Product/Marketing professional to develop CS product lines, lead market insights, and drive strategic partnerships across Asia. You will support Sales and Operations with marketing initiatives, analytics, and event execution to promote growth and customer value.

The role emphasizes cross-functional leadership, pricing strategy, and program development to meet sales targets in a dynamic insurance landscape.