Cross-Channel Conversion Architect

Triquetra; Philippines; Presencial; PHP 600.000 - 1.200.000; Jornada completa

Descripción de la vacante

Triquetra Health is seeking a Conversion & Creative Strategist to own messaging, positioning, and conversion strategy across Amazon, Shopify, and paid media. You will translate health science into customer-first storytelling that informs product pages, campaigns, and tests.

You will lead hypotheses, testing frameworks, and cross-functional collaboration with design, content, and leadership to drive measurable growth across 100+ SKUs.

Formación

• 5+ years of experience in Conversion Optimization, Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy.
• Strong copywriting and messaging strategy skills with a deep understanding of customer psychology.
• Experience translating technical, scientific, or complex products into simple, persuasive messaging.
• Strong analytical skills with the ability to interpret performance data and generate actionable insights.
• Experience running structured A/B testing and conversion optimization initiatives.
• Strong project management and prioritization skills in fast-paced environments.
• Excellent communication and cross-functional collaboration skills.

Responsabilidades

• Own the positioning and messaging architecture for Triquetra’s hero products across all major channels.
• Develop clear, compelling product narratives that translate health science into customer-first messaging.
• Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets.
• Refine value propositions, core claims, product angles, and differentiators to improve buyer trust and conversion.
• Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings.
• Develop hypotheses based on performance data, customer behavior, and competitor insights.
• Prioritize testing opportunities based on expected impact, business goals, and channel performance.
• Continuously analyze conversion metrics, test results, and funnel performance to identify growth opportunities.
• Translate winning concepts into repeatable conversion strategies across product categories.
• Convert product insights, performance data, and competitive intelligence into actionable creative briefs.
• Provide strategic direction for designers, video editors, UGC creators, and content partners.
• Ensure briefs clearly define target audience, messaging angle, objections, emotional drivers, and desired conversion outcome.
• Collaborate with creative teams to improve execution quality and performance alignment.
• Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics.
• Monitor trends in supplements, wellness, ecommerce, and DTC marketing.
• Build and maintain a structured swipe file and competitor intelligence system.
• Translate competitor learnings into actionable testing opportunities and strategic recommendations.

Conocimientos

Conversion Optimization

Copywriting

Messaging Strategy

A/B Testing

Analytics

Cross-functional Collaboration

Project Management

Educación

Bachelor's degree in Marketing or related field

Herramientas

Amazon Seller Central

Shopify

Google Analytics

Heatmaps

Testing platforms

Descripción del empleo

Triquetra Health is seeking a Conversion & Creative Strategist to own messaging, positioning, and conversion strategy across Amazon, Shopify, and paid media. You will translate health science into customer-first storytelling that informs product pages, campaigns, and tests.

You will lead hypotheses, testing frameworks, and cross-functional collaboration with design, content, and leadership to drive measurable growth across 100+ SKUs.