Conversion & Creative Growth Strategist

Triquetra Health LLC; Manila, Hinoba-an; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Triquetra Health LLC is seeking a Conversion & Creative Strategist to own messaging, positioning, and conversion strategy for our product catalog across Amazon, Shopify, paid media, and digital channels.

You will translate health and wellness science into clear, persuasive messaging that drives buyer understanding and measurable growth, partnering with design, content, and leadership to ensure consistency and performance across touchpoints.

Qualifications

• 5+ years of experience in CRO, Ecommerce Growth, Performance Marketing, Copywriting, or Creative Strategy
• Proven experience driving measurable conversion improvements across e-commerce or DTC brands
• Strong copywriting and messaging strategy skills with a deep understanding of customer psychology
• Experience translating technical, scientific, or complex products into simple, persuasive messaging
• Strong analytical skills with the ability to interpret performance data and generate actionable insights
• Experience running structured A/B testing and conversion optimization initiatives
• Strong project management and prioritization skills in fast-paced environments
• Excellent communication and cross-functional collaboration skills

Responsibilities

• Own the messaging architecture for Triquetra’s hero products and product lines across all major channels
• Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging
• Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets
• Refine value propositions, core claims, product angles, and differentiators to improve buyer trust and conversion
• Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings
• Develop hypotheses based on performance data, customer behavior, and competitor insights
• Prioritize testing opportunities based on expected impact, business goals, and channel performance
• Continuously analyze conversion metrics, test results, and funnel performance to identify growth opportunities
• Translate winning concepts into repeatable conversion strategies across product categories
• Convert product insights, performance data, and competitive intelligence into actionable creative briefs
• Provide strategic direction for designers, video editors, UGC creators, and content partners
• Ensure briefs clearly define target audience, messaging angle, objections, emotional drivers, and desired conversion outcome
• Collaborate with creative teams to improve execution quality and performance alignment
• Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics
• Monitor trends in supplements, wellness, ecommerce, and DTC marketing
• Build and maintain a structured swipe file and competitor intelligence system
• Translate competitor learnings into actionable testing opportunities and strategic recommendations
• Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics
• Identify which messaging angles drive stronger engagement, click-through rates, and conversion
• Build feedback loops that continuously improve positioning and creative performance
• Partner with leadership and growth teams to support data-driven decision making
• Partner closely with design, paid media, ecommerce, product, and leadership teams to ensure strategic alignment
• Support launch planning for new products, promotions, and campaigns with strong conversion-focused messaging
• Contribute to strategic discussions around customer acquisition, retention, and brand growth
• Perform additional duties as required to support business growth and evolving priorities
• Build scalable frameworks and systems to support messaging consistency across 100+ SKUs
• Develop SOPs, templates, and workflows for briefing, testing, and performance review processes
• Help establish best practices for conversion strategy and creative performance across the organization
• Support the long-term development of Triquetra’s conversion and creative strategy function

Skills

Copywriting

Messaging strategy

Analytical skills

CRO

A/B testing

Project management

Cross-functional collaboration

Tools

Amazon Seller Central

Shopify

Google Analytics

Heatmapping tools

Testing platforms

Job description

Triquetra Health LLC is seeking a Conversion & Creative Strategist to own messaging, positioning, and conversion strategy for our product catalog across Amazon, Shopify, paid media, and digital channels.

You will translate health and wellness science into clear, persuasive messaging that drives buyer understanding and measurable growth, partnering with design, content, and leadership to ensure consistency and performance across touchpoints.