CRM Engagement Architect — Omnichannel Loyalty & Campaigns

Newport World Resorts; Philippines; On-site; PHP 480,000 - 800,000; Full time

Job summary

Newport World Resorts is seeking a CRM Engagement Specialist to design, build, and optimize customer journeys across loyalty programs. You will work with Loyalty & Rewards, Gaming Marketing, Lifestyle Marketing, Data Analytics, Creative, and Operations to translate objectives into automated, personalized, omnichannel experiences.

You will own end-to-end journey design—from requirements gathering to deployment and performance optimization—ensuring campaigns are delivered on time and in line with

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Information Systems, Computer Science, Information Technology, or related disciplines (required).
• At least 1 year of CRM, Direct Marketing, Marketing Automation, or Digital Marketing exposure (advantage).
• Equivalent combinations of education, certifications, and relevant experience in CRM/marketing automation will be considered.

Responsibilities

• Design end-to-end customer lifecycle journeys (onboarding, activation, engagement, retention, win-back).
• Configure campaigns with segments, content cards, in-app messages, push, SMS and email.
• Translate briefs into CRM journey requirements, decision logic, triggers and personalization rules.
• Develop segments and dynamic audience rules using customer data and behavior.
• Execute QA/UAT before deployment and maintain campaign accuracy.
• Launch campaigns according to calendars and SLAs with monitoring plans.
• Monitor KPIs and optimize through A/B testing and experimentation.
• Collaborate with cross-functional teams to deliver CRM initiatives on time.

Skills

CRM exposure

Marketing automation

Lifecycle marketing

Customer journey mapping

Education

Bachelor's degree in Marketing, Business Administration, Communications, Information Systems, Computer Science, Information Technology, or related disciplines

Job description

Newport World Resorts is seeking a CRM Engagement Specialist to design, build, and optimize customer journeys across loyalty programs. You will work with Loyalty & Rewards, Gaming Marketing, Lifestyle Marketing, Data Analytics, Creative, and Operations to translate objectives into automated, personalized, omnichannel experiences.

You will own end-to-end journey design—from requirements gathering to deployment and performance optimization—ensuring campaigns are delivered on time and in line with