CRM Automation Engineer

Bloomberry Resorts and Hotels Inc.; Parañaque; On-site; PHP 800,000 - 1,100,000; Full time

Job summary

Bloomberry Resorts and Hotels Inc. is seeking a CRM automation professional to build and manage cross-channel journey campaigns across SMS, Viber, and Email.

You will own segmentation, trigger logic, and QA before each launch, while monitoring deliverability and opt-outs to ensure compliance and high performance. You will also configure promotions, analyze lifecycle signals, and generate weekly/monthly reports.

Qualifications

• Experience building and maintaining automated journeys (welcome, deposit, reactivation, churn)
• Ability to segment audiences, set triggers, and manage send windows
• Strong QA, copy personalization, and approvals for campaigns

Responsibilities

• Build, schedule, and maintain automated journeys across SMS, Viber, and Email.
• Monitor deliverability, bounces, opt-outs, and template approvals.
• Configure bonuses and promotions within automation, including eligibility and caps.
• Analyze lifecycle metrics and segment movement to optimise retention.
• Deliver weekly and monthly CRM performance reports and maintain dashboards.
• Collaborate with Marketing, VIP, Support, Payments & Risk to align campaigns.

Skills

CRM automation

Campaign management

Data analysis

Collaboration

Compliance awareness

Tools

SMS platform

Viber platform

Email marketing tool

QA procedures

Job description

Bloomberry Resorts and Hotels Inc. is seeking a CRM automation professional to build and manage cross-channel journey campaigns across SMS, Viber, and Email.

You will own segmentation, trigger logic, and QA before each launch, while monitoring deliverability and opt-outs to ensure compliance and high performance. You will also configure promotions, analyze lifecycle signals, and generate weekly/monthly reports.