CRM Automation Lead: Journeys, Bonuses & Analytics

Solaire Resort; Parañaque; Presencial; PHP 600 000 - 900 000; Tempo integral

Resumo da oferta

Solaire Resort in Parañaque is seeking a Marketing Automation Specialist to design and manage multi-channel campaigns using SMS, Viber, and Email. You will own segmentation, trigger logic, send windows, and QA before launches, ensuring flawless delivery and adherence to compliance.

You will monitor deliverability, configure promotions, analyze customer behavior, and deliver weekly and monthly performance reports. Collaboration with Marketing, VIP, Payments, and Risk is essential.

Qualificações

• Campaigns delivered on schedule with zero critical configuration or send errors.
• Retention, reactivation and churn metrics against target; channel conversion at or above benchmark.
• Bonus crediting accuracy, adjustment turnaround time and zero unapproved adjustments.
• Weekly and monthly reports delivered on time, accurate and actionable.

Responsabilidades

• Build, schedule and maintain automated journeys for welcome, first deposit, reactivation, churn prevention, win back and VIP.
• Own segmentation, trigger logic, send windows, frequency capping and suppression lists, plus copy, personalization and QA before every launch.
• Monitor deliverability, bounce and opt out handling, and SMS and Viber template approvals.
• Bonus automation and configuration for promotions, including eligibility, wagering, caps and validity.
• Bonus crediting and wallet adjustments with full audit trail and issue resolution with Support, VIP and Payments.
• Player behavior analysis across lifecycle; maintain value, recency and churn risk segments.
• Weekly and monthly reporting; CRM dashboards and post campaign reviews for major promotions.
• Document automation logic and ensure compliance with responsible gaming and data privacy.
• Collaborate with Marketing, VIP, Customer Support, Payments & Risk; back up CRM Operations Manager.

Conhecimentos

Campaign automation

SMS & Email marketing

Viber messaging

CRM segmentation

QA testing

Analytics & reporting

Cross-functional collaboration

Ferramentas

CRM platforms

Marketing automation tools

Descrição da oferta de emprego

Solaire Resort in Parañaque is seeking a Marketing Automation Specialist to design and manage multi-channel campaigns using SMS, Viber, and Email. You will own segmentation, trigger logic, send windows, and QA before launches, ensuring flawless delivery and adherence to compliance.

You will monitor deliverability, configure promotions, analyze customer behavior, and deliver weekly and monthly performance reports. Collaboration with Marketing, VIP, Payments, and Risk is essential.