Salesforce Marketing Cloud & Personalisation Technical Specialist - Hybrid

EnableSME, Inc.; Pasig; Hybrid; PHP 600,000 - 1,000,000; Full time

Benefits offered by this job

Health insurance and life insurance

Leave credits (20)

Career advancement with reviews

Laptop provided

Pasig office location

Profit-sharing after 5 years

In-house learning & development

Job summary

enablesGROUP is seeking an experienced Salesforce Marketing Cloud & Personalisation Technical Specialist to implement and maintain sophisticated marketing automation across Salesforce Marketing Cloud Engagement and Personalisation. You will translate marketing requirements into robust technical solutions and ensure reliable delivery of journeys, emails and personalised experiences.

The role involves hands-on development, testing, and collaboration with the marketing team to optimize customer

Qualifications

• Proven hands-on experience with Salesforce Marketing Cloud Engagement.
• Experience with Salesforce Personalisation is highly desirable.
• Strong knowledge of Automation Studio and Data Extensions.
• Experience with APIs, integrations and data feeds.
• Ability to troubleshoot marketing automation and data-related issues.
• Excellent documentation and problem-solving skills.
• Understanding of privacy and data-governance requirements.

Responsibilities

• Build and deploy customer journeys within Salesforce Journey Builder.
• Configure triggered, automated and scheduled email and SMS communications.
• Develop personalisation campaigns, experiences, recommendations and rules.
• Maintain data extensions, filters, and dynamic content.
• Configure platform functionality to support marketing use cases.
• Perform testing, troubleshooting and QA before deployment.
• Monitor journeys and integrations for reliability.
• Document builds, configurations, integrations and processes.

Skills

Salesforce Marketing Cloud Engagement

Salesforce Personalisation

Automation Studio

Data Extensions

Triggered communications

Email & SMS execution

AMPscript

SQL

HTML

CSS

APIs & integrations

Tools

Salesforce Journey Builder

AMPscript

SQL

HTML

CSS

Job description

Since 2016, enablesGROUP has been on a mission: to deliver high-quality operations and outsourcing services to every client, big or small.

Fast forward to 2026, we’ve grown our global footprint to serve 100+ clients and expanded into 4 key industries. At enablesGROUP, you’re not just joining a company – you’re joining a community that values growth, learning, and success. Check us out at www.enablesgroup.com.

At enablesGROUP, you’re not just joining a company – you’re joining a community that values growth, learning, and success.

We have market leading engagement scores and invest heavily in your Learning and Development, with a specific focus on enhancing your ability to leverage AI in your daily tasks.

• Comprehensive health and life insurance starting Day 1, covering 2 eligible dependents.
• 20 leave credits for vacation, emergencies, sick days, and even your birthday!
• Endless opportunities for career advancement with annual performance reviews and salary increases.
• Company-provided laptop to set you up for success.
• Convenient office location in Pasig, at the heart of Manila, accessible to all.
• Loyalty rewards: Employees celebrating 5 years could receive a profit-sharing scheme.
• In-house learning & development programs with access to the latest in AI and technology.

Job Title: Salesforce Marketing Cloud & Personalisation Technical Specialist

Work Schedule: Monday to Friday, 6:00 AM – 3:00 PM (Hybrid | 3x Onsite, 2x WFH)

We are looking for an experienced Salesforce Marketing Cloud & Personalisation Technical Specialist to provide hands‑on technical support across Salesforce Marketing Cloud Engagement and Salesforce Personalisation.

The client's internal marketing team will retain ownership of marketing strategy, customer experience, campaign priorities, audiences, messaging and commercial objectives. This role will translate those requirements into technically sound and reliable solutions within the Salesforce ecosystem.

The successful candidate will be highly hands‑on and capable of independently building, configuring, testing, troubleshooting and maintaining sophisticated marketing automation and personalisation solutions.

Key Responsibilities

Customer Enquiry Management

• Build and deploy customer journeys within Salesforce Journey Builder based on briefs from the marketing team.
• Configure triggered, automated and scheduled email and SMS communications.
• Build and implement Salesforce Personalisation campaigns, experiences, recommendations and decisioning rules.
• Create and maintain:
• Data Extensions
• Filters
• Develop dynamic and personalised content using AMPscript, SQL, HTML and CSS where required.
• Configure Salesforce platform functionality required to execute agreed marketing use cases.
• Conduct comprehensive technical testing, troubleshooting and QA before deployment.
• Diagnose and resolve technical issues relating to journeys, automations, personalisation, data and campaign execution.
• Support data feeds, integrations, APIs and system connections between Salesforce and other business platforms.
• Monitor existing journeys, automations and platform processes to ensure continued reliability.
• Maintain technical documentation covering builds, configurations, integrations and processes.
• Follow established privacy, consent, data‑security and platform‑governance requirements.
• Advise the marketing team on technical feasibility, Salesforce platform limitations and appropriate implementation approaches.

Key Requirements

• Strong hands‑on experience with Salesforce Marketing Cloud Engagement (SFMC).
• Experience with Salesforce Personalisation is highly desirable.
• Strong knowledge of:
• Automation Studio
• Data Extensions
• Triggered and automated communications
• Email and SMS execution
• Working knowledge of AMPscript and SQL.
• Working knowledge of HTML and CSS for email and dynamic content.
• Experience troubleshooting marketing automation and data‑related issues.
• Experience working with APIs, integrations and data feeds.
• Strong technical QA and testing capability.
• Ability to translate marketing requirements into technical platform solutions.
• Strong documentation and problem‑solving skills.
• Understanding of privacy, consent and data‑governance requirements.