CRM Analytics & Optimization Lead

Create Synergies Inc.; Taguig; On-site; PHP 600,000 - 840,000; Full time

Job summary

Create Synergies Inc. in Taguig is seeking an experienced CRM Analyst to optimize our CRM platform, analyze customer data, and develop segmentation for targeted marketing campaigns. You will monitor campaign performance and collaborate with Marketing, Sales, Risk, and IT to improve customer experience.

The role focuses on data accuracy, privacy compliance, and driving automation to boost efficiency across teams.

Qualifications

• Minimum 5 years of experience in an analytical role.
• Experience with online or digital products.
• Knowledge of SQL, Python, R, or similar.
• Strong analytical and problem-solving skills.
• Experience with CRM tools and customer data analysis.

Responsibilities

• Manage and optimize the company's CRM platform to improve customer engagement and retention.
• Analyze customer data to identify trends, behaviors, and growth opportunities.
• Develop customer segments to support targeted marketing campaigns.
• Monitor and evaluate CRM campaign performance and provide actionable insights.
• Collaborate with Marketing, Sales, Risk, and IT teams to improve customer experience.
• Maintain data accuracy and integrity within CRM systems.
• Support automation initiatives to improve operational efficiency.
• Ensure compliance with data privacy regulations and CRM best practices.

Skills

Analytical thinking

Tools

SQL

Python

R

CRM tools

Job description

Create Synergies Inc. in Taguig is seeking an experienced CRM Analyst to optimize our CRM platform, analyze customer data, and develop segmentation for targeted marketing campaigns. You will monitor campaign performance and collaborate with Marketing, Sales, Risk, and IT to improve customer experience.

The role focuses on data accuracy, privacy compliance, and driving automation to boost efficiency across teams.