CRM Analyst III

Our Clients; Taguig; On-site; PHP 1,839,362 - 3,065,604; Full time

Job summary

Our Clients is seeking a Senior CRM Analyst III to optimize customer relationship strategies. The role involves driving data-informed decision-making and enhancing data quality for CRM initiatives.

The ideal candidate will have a Bachelor’s degree in a related field, at least 4 years of analytical experience, and proficiency in SQL. Responsibilities include analyzing customer data, supporting campaign strategies, and creating performance dashboards.

Qualifications

• Minimum of 4 years of experience in an analytical environment.
• Coding knowledge in any programming language; proficiency in SQL required.
• Familiarity with CRM system functionalities and modules.

Responsibilities

• Analyze large datasets to identify customer behaviors and revenue opportunities.
• Develop data-driven campaign strategies with marketing and sales teams.
• Define KPIs and build dashboards to track performance.

Skills

Data analysis

Campaign strategy support

Performance measurement

Segmentation

Data quality management

Optimization

Communication

Education

Bachelor’s degree in data analytics or related field

Master's degree is a plus

Tools

SQL

Salesforce

HubSpot

Dynamics 365

Job description

The CRM Analyst III drives data-informed decision-making to optimize customer relationship strategies. By delivering actionable insights, enhancing data quality, and supporting precision-targeted campaigns, this role ensures that CRM initiatives maximize customer engagement, loyalty, and revenue growth. As a senior individual contributor, you will lead complex segmentation and predictive modeling initiatives, mentor junior staff, and translate advanced insights into strategic recommendations that maximize customer lifetime value.

Key responsibilities

• Customer Data Analysis: Analyze large datasets from CRM platforms to identify customer behaviors, lifecycle stages, attrition risks, and revenue opportunities.
• Campaign Strategy Support: Partner with marketing, sales, and service teams to develop data-driven campaign strategies focused on acquisition, retention, upselling, and win-back efforts.
• Performance Measurement: Define KPIs for CRM initiatives and build dynamic dashboards to track campaign performance, customer engagement metrics, and revenue attribution.
• Segmentation and Targeting: Conduct in-depth customer segmentation and predictive modeling to enable hyper-targeted, personalized communications.
• Data Quality Management: Lead initiatives to audit, clean, deduplicate, and enrich CRM data, ensuring analytical outputs are based on accurate and complete information.
• Optimization and Testing: Design and execute A/B and multivariate tests to validate campaign hypotheses, continuously optimizing customer journeys based on empirical findings.
• Reporting and Insights: Create comprehensive post-campaign analysis reports with actionable recommendations to improve future campaigns and customer experiences.
• Collaboration and Enablement: Work cross-functionally with internal departments (Sales, Online, IT, Risk) and external technology providers to enhance CRM capabilities and integrate new data sources.

Qualifications

• Education: Bachelor’s degree in data analytics, business, marketing, statistics, computer science, or a related field (Master's degree is a plus).
• Experience: Minimum of 4 years of experience working in an analytical environment.
• Technical Skills: Coding knowledge regardless of language, with specific proficiency in basic-to-intermediate SQL (including data extraction, manipulation, cleaning, and executing JOIN operations).
• CRM Systems: Familiarity with navigating and managing CRM system functionality (e.g., Salesforce, HubSpot, Dynamics 365) and understanding major modules like Sales, Service, or Marketing Cloud.
• Core Competencies: Systematic problem-solving abilities, high attention to detail, and a highly organized analytical mindset.
• Communication: Excellent communication skills with the ability to clearly document technical processes, present insights to team members, and effectively interact with senior management.
• Language: Fluent in spoken and written English.