Crew Engagement and Digital Media Officer

MSC Crewing Services Philippines, Inc.; Parañaque; On-site; PHP 502,000 - 725,000; Full time

Job summary

MSC Crewing Services Philippines, Inc. in Metro Manila seeks a Digital Media and Crew Engagement Officer to strengthen the crew experience by ensuring crew are informed, engaged, supported, and connected throughout their relationship with the company.

You will coordinate crew-facing communications, engagement initiatives, digital channels, and cross-functional activities to translate updates into clear, timely communications.

Qualifications

• Bachelor’s degree in Communications, Marketing, HR, Business, Hospitality, or related field.
• Experience in communications, crew or employee engagement, customer experience, marketing, HR, or related function.
• Experience in maritime, crewing, hospitality, travel, or service industry is advantageous.
• Experience in digital communications or social media is preferred.
• Excellent written and verbal communication and the ability to translate operational information clearly.
• Strong interpersonal, organisational, coordination, and problem-solving skills.
• Proficiency in Microsoft 365 and common digital communication platforms.
• Familiarity with social media management and content creation tools.

Responsibilities

• Develop and implement initiatives that strengthen crew engagement and sense of belonging.
• Improve crew experience across touchpoints from recruitment to post-contract engagement.
• Coordinate crew engagement activities, campaigns, and events.
• Gather feedback, identify themes, and recommend improvements.
• Serve as central point for crew-facing communications across the organisation.
• Translate updates into clear, practical communications.

Skills

Excellent written and verbal comms

Interpersonal and coordination skills

Problem-solving skills

Translate complex info into clear msgs

Education

Bachelor’s degree in Communications, Marketing, Human Resources, Business, Hospitality, or related field

Job description

About the role

Based in Metro Manila, the Digital Media and Crew Engagement Officer strengthens the overall crew experience by ensuring crew members are informed, engaged, supported, and connected throughout their relationship with MSC Crewing Services Philippines, Inc. The role coordinates crew-facing communications, engagement initiatives, digital channels, and cross-functional activities, translating operational updates, processes, initiatives, and organisational priorities into clear and timely communications. Working closely with Recruitment, Crewing, Crewing Administration, PEME/Claims, HR, and other relevant functions, the role identifies communication gaps, improves crew touchpoints, and supports a consistent and professional crew experience.

Key responsibilities

• Develop and implement initiatives that strengthen crew engagement, connection, and sense of belonging with MSC Crewing Services Philippines, Inc.

• Improve the crew experience across key touchpoints, from recruitment and pre-deployment through deployment, onboard support, repatriation, and post-contract engagement.

• Coordinate crew engagement activities, campaigns, events, and initiatives that promote connection and camaraderie among crew members and, where appropriate, their families.

• Gather and consolidate crew feedback, concerns, and suggestions, identify recurring themes and service gaps, and recommend practical improvements to management.

• Serve as a central coordination point for crew-facing communications across the organisation.

• Develop clear, timely, consistent, and professional communications regarding policies, processes, operational updates, deployment matters, company initiatives, and other relevant information.

• Translate operational or technical information into practical communications that crew members can understand and act on.

• Maintain and improve communication channels, templates, frequently asked questions, guides, and other crew-facing materials.

• Manage crew-facing social media and digital communication platforms and curate relevant, engaging, and appropriate content for internal and external audiences.

• Develop communication calendars and campaigns aligned with operational priorities, engagement objectives, and organisational initiatives.

• Monitor engagement, feedback, and audience response across communication channels and recommend improvements.

• Coordinate with functional owners to validate information and ensure communications comply with company policies, regulatory requirements, data privacy principles, and brand guidelines.

• Support operational initiatives, process changes, new programmes, and other crewing-related projects through effective communication and coordination.

• Monitor agreed activities, follow up on outstanding actions, and elevate recurring issues, gaps, or risks affecting the crew experience.

• Provide coordination support during significant operational issues, crew-impacting incidents, or urgent communications while maintaining clear accountability with the appropriate functional owner.

• Analyse feedback and engagement trends, prepare regular insights or reports for management, and work with process owners to translate findings into practical improvements.

• Create and maintain email campaigns, announcements, presentations, digital content, and other professional, accurate, audience-appropriate, and action-oriented materials.

• Build effective working relationships with internal stakeholders, facilitate alignment across teams, and represent the crew experience perspective in relevant discussions and projects.

• Maintain appropriate confidentiality and exercise sound judgment when handling sensitive crew information and concerns.

• Support management with special projects and perform other related duties that contribute to the organisation’s objectives.

What we're looking for

• Bachelor’s degree in Communications, Marketing, Human Resources, Business, Hospitality, or a related field; relevant experience may be considered in lieu of a related degree.

• Experience in communications, crew or employee engagement, customer experience, marketing, human resources, or a related function.

• Experience in the maritime, crewing, hospitality, travel, or service industry is an advantage.

• Experience in digital communications or social media is preferred.

• Excellent written and verbal communication skills, with the ability to translate operational information into clear, practical, and audience-appropriate communications.

• Strong interpersonal, organisational, coordination, and problem-solving skills, with the ability to manage multiple priorities and stakeholders.

• Ability to identify issues, trends, and opportunities from feedback and operational information, and recommend practical solutions.

• Sound judgment when handling sensitive or time-critical matters, including the ability to elevate appropriately.

• Proficiency in Microsoft 365 and common digital communication platforms.

• Familiarity with social media management and content creation tools, and the ability to develop professional presentations and digital content.

• High integrity, discretion, professionalism, attention to detail, and a service-oriented approach.

• Proactive, responsive, and able to work independently and collaboratively across functions.