Creative Strategist (Project-Based)

NutriAsia; Philippines; On-site; PHP 420,000 - 660,000; Full time

Benefits offered by this job

NutriAsia employee benefits

Job summary

NutriAsia is seeking a Creative Specialist in the Philippines to bring everyday Filipino food moments to life through culturally relevant content. You will translate brand strategies into compelling copy and content that resonates with consumers, ensuring a strong connection from awareness to engagement.

The role involves executing creative ideas, collaborating with design and production teams, and supporting multi-platform campaigns that reflect NutriAsia’s masarap, masaya, at may malasakit

Qualifications

• Bachelor degree in Advertising, Communication Arts, Marketing, or related field.
• 2–4 years of experience in creative, copywriting, or content development roles.

Responsibilities

• Develop clear, engaging, on-brand copy across ATL, BTL, digital, social, and activations.
• Translate brand strategies into consistent messaging and NutriAsia tone.
• Create content across formats such as captions, scripts, and digital materials and collaborate with designers, editors, and producers.
• Coordinate with Creative Head and team to execute campaigns and ensure alignment with business requirements.
• Monitor content performance and apply revisions based on feedback and results.

Skills

Strong writing

Storytelling

Collaboration

Microsoft Office

Adobe Creative Suite

Education

College degree in Advertising or related

Tools

Microsoft Office

Adobe Creative Suite

Job description

JOB OBJECTIVE: A Creative Specialist who brings everyday Filipino food moments to life through engaging and culturally relevant content. The role focuses on executing creative ideas and translating brand strategies into compelling copy and content that resonates with consumers. The Creative Specialist supports the development of brand communication by crafting messages that are insight-driven, relatable, and aligned with NutriAsia’s voice—ensuring strong connection from awareness to engagement.

DUTIES AND RESPONSIBILITIES:

1. Brand Voice & Copy Execution

• Develop and produce clear, engaging, and on-brand copy across ATL, BTL, digital, social, and activations
• Translate brand strategies into consistent and relatable messaging
• Ensure all content reflects the NutriAsia tone: masarap, masaya, at may malasakit

2. Campaign Ideation & Support

• Support ideation of campaign concepts, launches, and always-on content
• Contribute ideas based on consumer insights and cultural relevance
• Assist in building cohesive campaign narratives across platforms

3. Content Creation & Storytelling

• Create content across formats such as captions, scripts, and digital materials
• Collaborate with designers, editors, and producers to execute creative outputs
• Support storytelling efforts that elevate everyday Filipino food experiences

4. Cross-Functional Collaboration

• Work closely with the Creative Head and Creative team to execute campaigns
• Coordinate with brand, marketing, and commercial teams to ensure alignment
• Support the translation of business requirements into creative outputs

5. Campaign Execution & Consistency

• Ensure consistency of messaging across all campaign touchpoints
• Support monitoring of content performance and recommend improvements
• Implement revisions based on feedback, insights, and campaign results

FUNCTIONAL KNOWLEDGE / SKILL REQUIREMENTS:

Education / Course

• College graduate in Advertising, Communication Arts, Marketing, or any related course

Experience / Expertise

• At least 2–4 years of experience in creative, copywriting, or content development roles

Certification / Licensure Requirements

• Not required but relevant certifications in advertising, content, or digital marketing are an advantage

Other Technical Skills Required

• Proficient in Microsoft Office applications
• Familiarity with Adobe Creative Suite is an advantage
• Strong writing, storytelling, and conceptual thinking skills
Understanding of digital and social media content trends
• Good collaboration and communication skills
• Ability to manage multiple tasks and meet deadlines