Creative Strategist (Philippines, Remote)

Raycon Inc.; Philippines; On-site; PHP 360,000 - 600,000; Full time

Job summary

Raycon Inc. seeks a skilled creative strategist to build a high-performing content engine for paid channels, focusing on concepting, scripting, and optimizing assets such as UGC videos and static ads.

You will lead concepting, copywriting, and briefs for creators, while leveraging AI to speed ideation and production. Strong analytics will inform ongoing creative decisions and performance optimization.

Qualifications

• 2+ years of experience in creative strategy or performance marketing.
• Strong understanding of paid social and what makes scroll-stopping content.
• Experience with UGC production and creator briefing.
• Hands-on experience with AI tools for creative workflows.
• Highly organized and able to move fast without sacrificing quality.
• Natural storyteller with a sharp eye for copy and branding.
• Proactive attitude.
• Bonus: Data-literate – comfortable reading dashboards and turning insights into action.

Responsibilities

• Lead creative concepting, copywriting, and scripting for short-form video and static ads.
• Write briefs for UGC content creators and guide video editors.
• Leverage AI tools to accelerate ideation and production workflows.
• Analyze performance metrics to inform ongoing creative decisions.

Skills

Creative strategy

Performance marketing

Paid social

UGC production

AI tools for creative workflows

Copywriting

Storytelling

Proactive attitude

Data literacy

Tools

ChatGPT

Claude

Job description

We are a consumer tech e-commerce brand selling products in the US market. We are looking to hire a skilled creative strategist to join our team.

MISSION

Help us build a high-performing content engine for paid channels including concepting, scripting, and optimizing creative assets (primarily UGC videos and static ads).

TASKS INCLUDES

• Lead creative concepting, copywriting, and scripting for short‑form video and static ads, including writing briefs for UGC content creators and looking through existing footage to create new concepts to direct video editors
• Leverage AI tools to accelerate ideation and production workflows
• Analyze performance metrics (ROAS, CTR, hook rate, thumb‑stop rate) to inform ongoing creative decisions

QUALIFICATIONS

• 2+ years of experience in creative strategy or performance marketing
• Strong understanding of paid social and what makes scroll‑stopping, high‑converting content
• Experience with UGC production and creator briefing
• Hands‑on experience with AI tools for creative workflows (using ChatGPT / Claude to write briefs, etc.)
• Highly organized and able to move fast without sacrificing quality
• Natural storyteller with a sharp eye for copy and branding
• Proactive attitude
• Bonus: Data‑literate – comfortable reading dashboards and turning insights into action

LOGISTICS

This role will start as a full‑time position (40 hours per week) with a 30‑day probation period to ensure a smooth onboarding and performance alignment. There is an opportunity for pay increases as candidates take on greater responsibility and perform well.