Marketing Strategist

Reliasourcing Inc.; Pasay; On-site; PHP 446,000 - 781,000; Full time

Benefits offered by this job

Paid training

Job summary

A leading technology platform in Pasay is seeking a Creative Strategist to drive idea generation and messaging for performance marketing campaigns. This full-time role requires a strong background in copywriting, the ability to develop performance-driven campaigns, and knowledge of e-commerce and telehealth sectors. Ideal candidates should possess excellent communication skills and a solid understanding of performance marketing principles. Paid training is provided, and the work location is onsite.

Qualifications

• Proven experience as a Creative Strategist, Copywriter, or similar role in digital or performance marketing.
• Strong ability to generate creative ideas and turn them into clear concepts and messaging.
• Excellent copywriting skills with experience writing final copy across multiple marketing touchpoints.

Responsibilities

• Develop performance-driven campaign ideas, creative angles, and messaging concepts.
• Write final scripts and copy for marketing content across digital and performance channels.
• Ensure all messaging aligns with brand guidelines while remaining performance-focused.
• Research competitors, market trends, and social platforms to inform creative direction.
• Collaborate with marketing and creative teams to refine ideas and improve results.
• Test, iterate, and improve messaging based on performance feedback.

Skills

Creativity

Copywriting

Performance Marketing

Communication Skills

Brand messaging

Script writing

English proficiency

Job description

Job Title: Creative Strategist (E-commerce | Telehealth Technology Platform)

Location: Pasay (Onsite)

Employment Type: Project Based

Role Summary

We are seeking a Creative Strategist to lead idea generation, messaging, and creative concepts across our performance marketing efforts. This role focuses on developing strong campaign ideas and turning them into clear concepts, scripts, and copy that drive measurable results. The Creative Strategist is performance-led, with a solid understanding of brand voice and guidelines, and plays a key role in shaping how we communicate across all marketing touchpoints.

Key Responsibilities

• Develop performance-driven campaign ideas, creative angles, and messaging concepts
• Write final scripts and copy for marketing content across digital and performance channels
• Ensure all messaging aligns with brand guidelines while remaining performance-focused
• Research competitors, market trends, and social platforms to inform creative direction
• Collaborate with marketing and creative teams to refine ideas and improve results
• Test, iterate, and improve messaging based on performance feedback
  
  

Qualifications

• Proven experience as a Creative Strategist, Copywriter, or similar role in digital or performance marketing
• Strong ability to generate creative ideas and turn them into clear concepts and messaging
• Excellent copywriting skills with experience writing final copy across multiple marketing touchpoints
• Experience writing scripts or narrative structures for video and digital content
• Solid understanding of performance marketing principles and conversion-driven messaging
• Ability to work independently and take ownership from idea to execution-ready output
• Strong proficiency in written and spoken English
  
  

Preferred Skills

• Experience working with e-commerce, telehealth, healthcare, beauty, or wellness brands
• Familiarity with paid social platforms and performance creative best practices
• Ability to balance brand voice with performance and conversion goals
• Experience using data or insights to inform creative decisions
  
  

Job Types: Full-time, Fixed term

Benefits

• Paid training
  
  

Work Location: In person