Marketing Strategist

Reliasourcing; Pasay; On-site; PHP 334,800 - 558,000; Full time

Benefits offered by this job

Paid training

Job summary

A leading marketing agency in Metro Manila is seeking a Creative Strategist to lead idea generation and develop impactful performance marketing campaigns. The ideal candidate has experience in copywriting and a performance-focused mindset. Responsibilities include developing campaign ideas, scripting, and collaborating to refine marketing concepts. Strong English skills are vital in this role focused on driving measurable outcomes across digital channels.

Qualifications

• Proven experience as a Creative Strategist or Copywriter.
• Strong ability to generate creative ideas and concepts.
• Excellent skills in copywriting across multiple channels.

Responsibilities

• Develop performance-driven campaign ideas and messaging concepts.
• Write final scripts and copy for marketing content.
• Collaborate with teams to refine ideas and improve results.

Skills

Creative ideation

Copywriting

Performance marketing principles

English proficiency

Education

Bachelor's degree or equivalent experience

Job description

On-site - Pasay 1-3 Yrs Exp Bachelor Full-time

Job Description

Location: Pasay (Onsite)

Employment Type: Project Based

Role Summary

We are seeking a Creative Strategist to lead idea generation, messaging, and creative concepts across our performance marketing efforts. This role focuses on developing strong campaign ideas and turning them into clear concepts, scripts, and copy that drive measurable results. The Creative Strategist is performance-led, with a solid understanding of brand voice and guidelines, and plays a key role in shaping how we communicate across all marketing touchpoints.

Key Responsibilities

• Develop performance-driven campaign ideas, creative angles, and messaging concepts
• Write final scripts and copy for marketing content across digital and performance channels
• Ensure all messaging aligns with brand guidelines while remaining performance-focused
• Research competitors, market trends, and social platforms to inform creative direction
• Collaborate with marketing and creative teams to refine ideas and improve results
• Test, iterate, and improve messaging based on performance feedback

Qualifications

• Proven experience as a Creative Strategist, Copywriter, or similar role in digital or performance marketing
• Strong ability to generate creative ideas and turn them into clear concepts and messaging
• Excellent copywriting skills with experience writing final copy across multiple marketing touchpoints
• Experience writing scripts or narrative structures for video and digital content
• Solid understanding of performance marketing principles and conversion-driven messaging
• Ability to work independently and take ownership from idea to execution-ready output
• Strong proficiency in written and spoken English

Preferred Skills

• Experience working with e-commerce, telehealth, healthcare, beauty, or wellness brands
• Familiarity with paid social platforms and performance creative best practices
• Ability to balance brand voice with performance and conversion goals
• Experience using data or insights to inform creative decisions

Job Types

Full-time, Fixed term

• Paid training