Creative Strategist

AMZ - ALLSTARS OPC; Makati; Hybrid; PHP 700,000 - 1,100,000; Full time

Benefits offered by this job

Competitive with top PH DTC brands; to

Job summary

AMZ - ALLSTARS OPC in the Philippines is launching a women’s consumer brand, reinventing the form factor of everyday supplements into something visual, shareable, and built for video-first commerce. You’ll define what the brand should make, why it should work, and how it should be built, with AI central to daily work and polished design.

The role sits at the intersection of brand, social content, e-commerce creative, and emerging AI tools; you’ll brief ideas and then execute them yourself,

Qualifications

• AI fluency, current and shipped, used in an actual workflow.
• Strong graphic design: typography, composition, hierarchy, taste.
• Strong short-form editing: pacing, hooks, captions, sound, mobile-first framing.
• PH e-commerce chops — TikTok Shop, Shopee, Lazada, IG.
• Strategy-to-execution range — able to brief the idea and then make it, both.

Responsibilities

• Develop concepts, hooks, and repeatable formats for TikTok, Reels, paid social, and marketplace content.
• Use AI tools daily for ideation, scripting, image and video generation, storyboarding, and content variation.
• Execute the first version yourself: social graphics, short-form video edits, product visuals, e-commerce assets.
• Run a creative testing pipeline (hooks, angles, thumbnails, CTAs) and translate performance into the next round.
• Build creator briefs, shot lists, and scripts for UGC and influencer campaigns.

Skills

AI fluency

Graphic design

Short-form editing

PH e-commerce chops

Strategy-to-execution

Tools

Runway

Sora

Kling

Descript

Job description

We're launching a women's consumer brand in the Philippines, reinventing the form factor of everyday supplements into something visual, shareable, and built for video-first commerce. You'll define what the brand should make, why it should work, and how it should be built. AI is core to how you work, but so is polished design and video output, using tools like Claude, ChatGPT, Midjourney, Runway, Sora, ElevenLabs, or Descript to move faster than the average creative on the team.

Role Overview:

• Sit at the intersection of brand, social content, e-commerce creative, and emerging AI tools.
• Define what the brand should make, why it should work, and how it should be built.
• Combine strategic thinking with hands-on execution; you brief the idea, then make it yourself.
• Sit within a small launch team with a direct line to the founder.
• Full-time from day one, or a paid 20 hrs/week bridge if transitioning from a current role.

Key Responsibilities:

• Develop concepts, hooks, and repeatable formats for TikTok, Reels, paid social, and marketplace content.
• Use AI tools daily for ideation, scripting, image and video generation, storyboarding, and content variation.
• Execute the first version yourself: social graphics, short-form video edits, product visuals, e-commerce assets.
• Run a creative testing pipeline (hooks, angles, thumbnails, CTAs) and translate performance into the next round.
• Build creator briefs, shot lists, and scripts for UGC and influencer campaigns.

Required Experience:

• AI fluency, current and shipped, used in an actual workflow, not as a demo. Portfolio evidence required.
• Strong graphic design: typography, composition, hierarchy, taste.
• Strong short-form editing: pacing, hooks, captions, sound, mobile-first framing, native platform conventions.
• PH e-commerce chops — TikTok Shop, Shopee, Lazada, IG. You know how creative sells here.
• Strategy-to-execution range — able to brief the idea and then make it, both.

Preferred Qualifications:

• Consumer brand work in supplements, beauty, wellness, food/beverage, or FMCG.
• Direct TikTok Shop PH content or ad experience.
• UGC, creator, or performance-marketing environment where volume and iteration matter.
• Motion, 3D, or advanced AI video workflows (Runway, Sora, Kling).

What You’ll Bring to the Team:

• A track record of using AI tools to genuinely move faster, not just to demo them.
• Strategic range paired with hands‑on execution — comfortable owning an idea end to end.
• Comfort working directly with a founder in a fast‑moving, pre‑launch environment.

This role may not be suited for candidates who:

• Prefer strategy or briefing only, without hands‑on execution of the first version.
• Use AI tools only occasionally or experimentally, not as part of a daily workflow.
• Cannot commit to at least one in-office day per week in Metro Manila.

Location:

Metro Manila — Hybrid, with one in-office day per week in BGC or Makati (varies by week).

Schedule:

Philippine Time (PHT): Monday–Friday, standard daytime business hours (exact hours to be confirmed directly with the founder).

Contract Type

Full-time from day one, or a paid 20 hrs/week bridge engagement for candidates not yet ready to leave a current role (typical conversion to full-time within 2–3 months).

Benefits:

• Competitive with top PH DTC brands; specific package to be discussed directly on the founder call.