5WWXX78R | Content Creative Specialist

TTUKoffer; Manila; Remote; PHP 900,000 - 1,200,000; Full time

Job summary

A vibrant beauty brand is seeking a TikTok Social Media Creative Lead to oversee creative direction and content strategy for TikTok and Instagram. This position emphasizes creative leadership focused on TikTok storytelling, team management, and growth through data-driven optimization. Candidates should have a solid background in creating viral beauty content and an understanding of the preferences of Philippine teens. This role will initially be remote and transition to onsite work in CBD Manila once the office is established. Competitive compensation will be aligned with experience.

Qualifications

• Beauty content creative experience is required.
• Minimum 2+ years of social media creative experience.
• Proven TikTok viral content cases in the beauty category strongly preferred.
• Experience guiding a creative team and using data to optimize content.

Responsibilities

• Lead social media content creation with a strong focus on TikTok video creative planning.
• Develop a TikTok-first content strategy aligned with local teen culture.
• Manage the social media creative team and supervise production timelines.
• Analyze content performance data and optimize creative direction.
• Work closely with the influencer business team on collaborations.

Skills

Proficient in English

Understanding of Philippine teen culture

Strong creative thinking

Good aesthetic judgment

Data-driven creative optimization

Job description

About the job 5WWXX78R | Content Creative Specialist

Job Title: TikTok Social Media Creative Lead (Beauty)

Brand: Affordable Teen Beauty Brand
Location: Philippines
Work Setup: Remote initially; onsite at CBD Manila once office is set up
Platform Focus: TikTok (primary), Instagram (secondary)

Role Overview

We are hiring a TikTok Social Media Creative Lead to own creative direction and content strategy for an affordable teen beauty brand. This role focuses on creative leadership, TikTok-native storytelling, and building scalable content systems that drive organic growth.

This is not a personal influencer role. Success is measured by creative quality, performance consistency, and team output—not posting volume.

Core Responsibilities

Lead social media content creation with a strong focus on TikTok video creative planning, while supporting Instagram post creativity.

Develop a TikTok-first content strategy aligned with Philippine local teen culture and consumer preferences, including viral video scripts, storytelling angles, and visual creative ideas.

Manage the social media creative team by assigning tasks, supervising production timelines, and ensuring consistent content quality.

Analyze content performance data (impressions, engagement rate, follower growth) and continuously optimize creative direction to drive organic social traffic growth.

Work closely with the influencer business team to ensure creative content aligns with influencer collaborations and campaign needs.

Requirements

Proficient in English with a strong understanding of Philippine teen culture, TikTok trends, and platform-native content logic.
Beauty content creative experience is required.

Minimum 2+ years of social media creative experience, with proven TikTok viral content cases in the beauty category strongly preferred.

Strong creative thinking, good aesthetic judgment, and the ability to quickly identify and act on trending topics.

Prior experience managing or guiding a creative team, with strong communication, coordination, and data-driven creative optimization skills.

Work Setup & Compensation

Remote initially, transitioning to onsite work at CBD Manila once the office is established.

Compensation is open and will be aligned based on experience, scope, and final role level.