Creative Strategist

Amz-AllStars; Philippines; Hybrid; PHP 1,004,000 - 1,451,000; Full time

Job summary

Amz-AllStars in the Philippines is seeking a hands-on Creative Lead to launch a women's consumer brand. You will bridge brand strategy, social content, e-commerce creative, and emerging AI tools to shape what the brand makes and how it's built.

You will ideate, script, and produce first versions yourself, using Claude, ChatGPT, Midjourney, Runway, Sora, ElevenLabs, and Descript to move faster than the competition. Hybrid work with one in-office day weekly.

Qualifications

• AI fluency and real-world workflow evidenced by portfolio.
• Strong short-form editing with mobile-first framing.
• Experience with PH e-commerce platforms TikTok Shop/Shopee/Lazada/IG.
• Ability to brief an idea and then execute it end-to-end.
• Portfolio demonstrating prior related work.

Responsibilities

• Develop concepts and formats for TikTok, Reels, paid social, and marketplace content.
• Use AI daily for ideation, scripting, image/video generation, and storyboarding.
• Execute the first version: social assets, video edits, product visuals.
• Run a creative testing pipeline and iterate from performance data.
• Create creator briefs, shot lists, and scripts for UGC/influencer campaigns.

Skills

AI fluency

Short-form editing

PH e-commerce chops

Strategy to execution

Content ideation

Tools

Claude

ChatGPT

Midjourney

Runway

Sora

ElevenLabs

Descript

Job description

Employment Type: Full-Time from day one, or a paid 20 hrs/week bridge engagement

Hybrid with one in-office day per week in BGC or Makati (varies by week).

Job Description

How you'll make an impact?

We're launching a women's consumer brand in the Philippines, reinventing the form factor of everyday supplements into something visual, shareable, and built for video-first commerce. You'll define what the brand should make, why it should work, and how it should be built. AI is core to how you work, but so is polished design and video output, using tools like Claude, ChatGPT, Midjourney, Runway, Sora, ElevenLabs, or Descript to move faster than the average creative on the team.

Role Overview:

• Sit at the intersection of brand, social content, e-commerce creative, and emerging AI tools.
• Define what the brand should make, why it should work, and how it should be built.
• Combine strategic thinking with hands-on execution; you brief the idea, then make it yourself.
• Sit within a small launch team with a direct line to the founder.
• Full-time from day one, or a paid 20 hrs/week bridge if transitioning from a current role.

Key Responsibilities:

• Develop concepts, hooks, and repeatable formats for TikTok, Reels, paid social, and marketplace content.
• Use AI tools daily for ideation, scripting, image and video generation, storyboarding, and content variation.
• Execute the first version yourself: social graphics, short-form video edits, product visuals, e-commerce assets.
• Run a creative testing pipeline (hooks, angles, thumbnails, CTAs) and translate performance into the next round.
• Build creator briefs, shot lists, and scripts for UGC and influencer campaigns.

Required Experience:

• AI fluency, current and shipped, used in an actual workflow, not as a demo. Portfolio evidence required.
• Strong short-form editing: pacing, hooks, captions, sound, mobile-first framing, native platform conventions.
• PH e-commerce chops — TikTok Shop, Shopee, Lazada, IG. You know how creative sells here.
• Strategy-to-execution range — able to brief the idea and then make it, both.

Preferred Qualifications:

• Consumer brand work in supplements, beauty, wellness, food/beverage, or FMCG.
• Direct TikTok Shop PH content or ad experience.
• UGC, creator, or performance-marketing environment where volume and iteration matter.
• Motion, 3D, or advanced AI video workflows (Runway, Sora, Kling).

What You'll Bring to the Team:

• A track record of using AI tools to genuinely move faster, not just to demo them.
• Strategic range paired with hands-on execution — comfortable owning an idea end to end.
• Comfort working directly with a founder in a fast-moving, pre-launch environment.

What's Not a Good Fit?

This role may not be suited for candidates who:

• Prefer strategy or briefing only, without hands-on execution of the first version.
• Use AI tools only occasionally or experimentally, not as part of a daily workflow.
• Cannot commit to at least one in-office day per week in Metro Manila.

Schedule & Location Setup

Location: Metro Manila — Hybrid, with one in-office day per week in BGC or Makati (varies by week).

Schedule: Philippine Time (PHT): Monday–Friday, standard daytime business hours (exact hours to be confirmed directly with the founder).

Contract Type: Full-time from day one, or a paid 20 hrs/week bridge engagement for candidates not yet ready to leave a current role (typical conversion to full-time within 2–3 months).