Creative Engineer

Astro Holdings Berhad; Bangsar; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Astro Holdings Berhad is seeking a Senior Creative Engineer to develop high‑quality HTML5 creatives and lead AI‑driven, scalable ad solutions. You will collaborate with sales, product, and marketing to deliver interactive campaigns and maintain a centralized creative library.

The role requires 7+ years in creative engineering or ad tech, with hands-on experience in tools like Google Web Designer, Celtra, and Adobe Animate.

Qualifications

• 7+ years of experience in creative engineering, ad technology, or digital advertising development.
• Experience with creative ad-building platforms and custom ad executions.
• Familiarity with AI-assisted creative tools and workflows, including generative AI and creative automation.
• Ability to drive creative innovation and lead premium digital creative suites.

Responsibilities

• Develop high-quality HTML5 creatives across platforms.
• Lead custom creative executions, including animations and third‑party API integrations.
• Maintain a Creative Library and reusable templates.
• Apply AI-assisted tools to accelerate production while preserving brand quality and guidelines.
• Collaborate with sales, product, and marketing to align outputs with business goals.
• Manage creative production workflows to ensure timely, high-quality campaign delivery.

Skills

Creative engineering

Ad technology

Digital advertising

AI-assisted tools

Leadership

Project management

Cross-functional collaboration

Education

Master/Bachelor's degree in Computer Science or Multimedia Design

Tools

Google Web Designer

Celtra

Adobe Animate

Job description

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

What you will do:

Creative Development & Execution

• Develop high-quality HTML5 creatives, ensuring they meet performance and compatibility standards across different platforms.
• Work closely with the sales and digital teams to create dynamic, engaging, and interactive ad formats.
• Lead custom creative executions, including complex animations, rich media formats, and third-party API integrations.
• Maintain a creative template library, enabling efficient reuse and scalability for future campaigns.
• Explore and apply AI-assisted tools to accelerate creative production, including concept generation, asset adaptation, copy variation, animation prototyping, and creative personalization.
• Use AI tools responsibly to improve creative output while ensuring brand consistency, quality control, and compliance with internal guidelines.

Productization & Creative Solutions

• Standardize creative templates to streamline the development process and accelerate campaign rollouts.
• Work on productizing creative services, offering scalable and repeatable creative solutions that drive efficiency and revenue.
• Stay up to date with the latest trends in ad tech, rich media, creative automation tools,and AI-powered creative technologies to continuously improve creative offerings.
• Identify opportunities to integrate AI into creative workflows, including automated creative resizing, dynamic copy generation, audience-based creative variation, and campaign personalization.
• Support the development of AI-enhanced creative products and solutions that can be packaged for commercial use.

Project Management & Workflow Optimization

• Manage creative production workflows, ensuring projects are delivered on time and meet quality expectations.
• Collaborate with internal stakeholders, including sales, product, and marketing teams, to align creative outputs with business goals.
• Establish and maintain a Creative Library, organizing assets for easy access and repurposing.
• Introduce AI-enabled workflow improvements to increase production efficiency, reduce repetitive manual tasks, and improve turnaround time for campaign delivery.
• Evaluate and recommend AI tools or automation platforms that can improve creative development, QA, versioning, and asset management processes.

Measurement & Data Integration

• Ensure all creatives are tagged correctly to capture Astro's first-party data, enabling better audience insights and campaign optimization.
• Work with the ad ops team to implement tracking, measurement, and reporting mechanisms for all digital creative assets.
• Optimize creatives for viewability, engagement, and performance based on data-driven insights.
• Leverage AI-driven insights, predictive analytics, and performance data to recommend creative optimizations and improve campaign effectiveness.
• Support the use of AI in dynamic creative optimization, audience segmentation, and personalized creative delivery.

REQUIREMENTS:

Who you are:

• Master/ Bachelor’s degree in Computer Science, Multimedia Designor in anyrelevant field
• 7+ years of experienceincreative engineering, ad technology, or digital advertising development, with a proven track record of executing high-impact creative solutions.
• Extensive experience withcreative ad-building platforms(e.g., Google Web Designer, Celtra, Adobe Animate) andcustom ad executions.
• Familiarity with AI-assisted creative tools and workflows, including generative AI, creative automation, image/video generation, copy variation, asset resizing, and campaign personalization.
• Ability to evaluate and apply AI tools to improve creative production efficiency, creative quality, and campaign performance.
• Ability to drive creative innovation by identifying new ad formats, testing emerging technologies, and leading the evolution of Astro’spremium digital creative suite.
• Experience working withpersonalized and data-driven creatives, integrating real-time data feeds, and buildingdynamic creative optimization (DCO) solutions.
• Ability tointegrate and work with third‑party APIs for custom interactive ad units and immersive ad experiences.
• Experience implementingevent tracking, pixels, and advanced audience taggingto enhance measurement andcapture first‑party data insights.
• Understanding of how AI, automation, and data can be used to enhance creative decision‑making, campaign optimization, and audience engagement.
• Proven leadership in managing creative teams, external vendors, and cross‑functional stakeholders to execute large‑scale creative projects.
• Strongproject management skills, with the ability to juggle multiple high‑priority projects, set clear roadmaps, and ensure timely delivery of complex campaigns.
• Exceptionalproblem‑solving and creative thinking abilities, with the ability to translatemarketing and business objectives into high‑performing digital ad solutions.