Digital Marketing Manager

WPH Digital Pte Ltd; Muntinlupa; On-site; PHP 1,339,000 - 2,009,000; Full time

Job summary

WPH Digital Pte Ltd in Metro Manila is seeking an experienced Digital Marketing Manager to lead the development and execution of strategic marketing initiatives that support growth in AI-powered products, digital solutions, and consulting services.

The role focuses on increasing brand awareness, driving demand generation, and delivering high-quality leads through data-driven marketing across web, SEO/SEM, email, social media, paid advertising, and other channels, while collaborating with

Qualifications

• Bachelor’s degree in marketing, communications, business, digital media, or related field.
• Minimum 5 years’ digital marketing experience, ideally within a B2B business.
• Strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media, website optimization, and paid advertising.
• Experience creating marketing campaigns for B2B audiences, enterprise clients, or technology-related services.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across web, SEO/SEM, email, social media, paid advertising, and other relevant digital channels.
• Develop marketing strategies that support AI products, digital transformation services, and AI consulting offerings.
• Collaborate with product, sales, consulting, and technical teams to translate AI solutions into clear marketing messages for business audiences.
• Identify and test new digital marketing channels, automation tools, analytics platforms, and AI-powered marketing technologies.
• Create and manage campaign content, including landing pages, email campaigns, social media posts, product messaging, case studies, presentations, and campaign decks.

Skills

Digital marketing

Campaign management

Marketing analytics

Content strategy

Education

Bachelor’s degree in Marketing, Communications, Business, Digital Media, or related field

Tools

Google Analytics

Google Ads

LinkedIn Campaign Manager

Job description

We are looking for an experienced and results-driven Digital Marketing Manager to lead the development and execution of strategic marketing initiatives that support the company's growth in AI-powered products, digital solutions, and consulting services. This role is responsible for increasing brand awareness, driving demand generation, and delivering high-quality leads through data-driven marketing strategies across multiple digital channels.

The ideal candidate has a strong background in digital marketing, campaign management, content strategy, and marketing analytics, with the ability to communicate complex AI and technology solutions in a clear and compelling way. Combining strategic thinking, creativity, and a data-driven approach, the successful candidate will enhance the company's market presence, strengthen customer engagement, and contribute to the successful adoption of our AI and consulting solutions.

Job Duties

• Plan, execute, and optimize digital marketing campaigns across web, SEO/SEM, email, social media, paid advertising, and other relevant digital channels.
• Develop marketing strategies that support the company’s AI products, digital transformation services, and AI consulting offerings.
• Work closely with product, sales, consulting, and technical teams to understand AI solutions and translate them into clear marketing messages for business audiences.
• Identify and test new digital marketing channels, automation tools, analytics platforms, and AI-powered marketing technologies.
• Research market trends, competitor activities, customer needs, and emerging AI adoption trends in Singapore and regional markets.
• Create and manage campaign content, including landing pages, email campaigns, social media posts, product messaging, case studies, presentations, and campaign decks.
• Support website optimization, landing page creation, and user journey improvements to increase engagement, conversions, and lead generation.
• Manage and optimize marketing campaigns, including email marketing, social media campaigns, search campaigns, display advertising, and remarketing initiatives.
• Measure, analyze, and report campaign performance using key metrics such as leads generated, conversion rates, engagement, customer acquisition cost, ROI, and other KPIs.
• Build campaign reports and presentation decks that clearly explain campaign objectives, execution, results, learnings, and recommendations.
• Collaborate with internal teams to support go-to-market activities for new AI products, digital platforms, and consulting services.
• Support brand positioning by ensuring consistent messaging across marketing materials, client communications, events, and digital platforms.
• Answer questions and present campaign performance, marketing outcomes, and project successes to management, clients, and stakeholders.

Qualifications & Skills

• Bachelor’s degree in marketing, Communications, Business, Digital Media, or a related field.
• Minimum 5 years’ digital marketing experience, ideally within a B2B business.
• Proven experience in digital marketing, campaign management, or marketing strategy, preferably in a technology, SaaS, digital services, or consulting environment.
• Strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media, website optimization, and paid advertising.
• Experience creating marketing campaigns for B2B audiences, enterprise clients, or technology-related services.
• Ability to understand technical products and translate complex ideas into clear, business-focused messaging.
• Strong analytical skills with experience measuring campaign performance, ROI, KPIs, and conversion metrics.
• Experience using marketing tools such as Google Analytics, Google Ads, Meta Ads, LinkedIn Campaign Manager, CRM platforms, email marketing tools, and marketing automation platforms.
• Strong written and verbal communication skills, with the ability to create clear marketing copy, campaign reports, and presentation decks.
• Good project management skills with the ability to handle multiple campaigns, deadlines, and stakeholders.
• Working knowledge of HTML, CSS, and Adobe Photoshop, Adobe InDesign, and basic graphic design tools
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Strong analytical, interpersonal and communication skills.

Note: Proceeding to apply on this job post means you have read, understand and agreed to WPH DATA PROTECTION NOTICE FOR JOB APPLICANTS in the link below.