Corporate Brand Manager

NuWorks Interactive Labs, Inc.; Manila; On-site; PHP 1,004,000 - 1,674,000; Full time

Job summary

NuWorks Interactive Labs, Inc. is seeking a strategic Brand Leader to head the Brand Team, including the Corporate Brand Associate and Admin Assistant.

You will work closely with the Executive Committee to translate corporate strategies into compelling branding, campaigns, and internal communications that engage employees, partners, and talents. You will manage projects, drive brand experience, and oversee awards and admin operations, shaping NuWorks’ brand presence across channels while

Qualifications

• Clear communicator capable of engaging stakeholders across ages and roles.
• Strong leadership to build and guide cross-functional teams.
• Proven ability to plan, execute, and oversee multiple campaigns and initiatives.
• Strategic thinker with hands-on experience in branding, campaigns, and internal communications.

Responsibilities

• Lead the Brand Team and coordinate with ExCom to implement corporate branding initiatives.
• Drive internal and external communications, awards, and admin operations in support of NuWorks brand.
• Oversee project delivery, budgets, and timelines across multiple initiatives.
• Develop and implement brand experience plans for employees, partners, and visitors.
• Monitor performance and iterate on branding strategies based on insights.
• Mentor and develop team members including Corporate Brand Associate and Admin Assistant.

Skills

Excellent communication

Stakeholder management

Project management

Leadership

Brand strategy

Education

Bachelor’s degree in Marketing / Communications / Business Management

Tools

Google Suite

Microsoft Office

Job description

The NuWorks Brand Team designs meaningful human experiences for business partners and internal talents. Working closely with the agency’s Executive Committee, the team creates and implements sustainable corporate strategies, communications, and brand-building initiatives that attract and keep the right business partners and talents, and strengthen NuWorks’ value as the undisputed, most innovative digital agency.

We’re looking for a strategic and resourceful brand leader who can lead the Brand Team — including the Corporate Brand Associate and the Admin Assistant — and work cross-functionally with the Executive Committee of NuWorks in bringing corporate strategies to life through agency-branded internal and external communications, award-winning campaigns, and well-run admin operations that move and inspire our employees, current and potential business partners, and talents.

Working Set-up

Duties and Responsibilities

DUTIES AND RESPONSIBILITIES:

1.) Intra-Department Management and Relationship

• Establish good working relations with employees across all departments
• Ensure accuracy and consistency in leading internal and external (other departments) teams

2.) Project Management

• Lead the Corporate Brand Team by ensuring all projects and day-to-day deliverables are done excellently, effectively, and on-time
• Ability to plan, lead, and complete multiple projects simultaneously and successfully, and within budget, including Corporate Communications, Corporate Presentations, Awards, Employer Branding, and Admin operations
• Ability to give POV to internal and external (other departments) teams -- along with the ability to recommend the right approach and use the proper tools and resources
• Ability to efficiently coordinate and communicate with suppliers and external organizations and bodies to effectively deliver on tasks

3.) Process Management and Improvement

• Lead process improvements at a team and project level vis-a-vis overall agency goals
• Ensure organization of tracking sheets and dashboards in a timely and consistent manner
• Initiate team activities to foster an effective work and team culture that is aligned with NuWorks values

4.) Corporate Brand Management

• Lead the NuWorks Brand Team in strategizing, ideating, and executing internal and external solutions to build brand awareness, consideration, engagement, loyalty and advocacy
• Set the awards strategy each cycle and oversee the writing and submission of award case entries produced by the team
• Own the final review and approval of internal and external corporate communications drafted by the Corporate Brand Associate
• Monitor, measure, and report on performance of all projects

5.) Brand Experience Management

• Own the Brand Experience of NuWorks as it is felt on the ground — managing the physical space and interactions (including but not limited to the office) so it reflects and reinforces the NuWorks brand for employees, partners, and visitors
• Manage relationships with the external partners who shape that experience — building management, contractors, suppliers, and service providers — to uphold the same brand standard externally as the team upholds in its communications work
• Manage and oversee the Admin projects executed by the Admin Assistant (Workplace & Facilities Management, Procurement & Vendor Management, Business Compliance & Documentation), ensuring these are delivered well, effectively, on time, and within budget

6.) Digital, Advertising, and Brand Industry Knowledge

• Familiarization with digital marketing and advertising fundamentals including platforms, content, and consumers
• Keep abreast with digital, advertising, and industry competitive landscape and local/global trends

7.) Leadership and Team Management

• Foster a culture of innovation and encourage team members to come up with new ideas and solutions.
• Recruit, train, motivate, and develop team members — including the Corporate Brand Associate and the Admin Assistant — to ensure that they perform at their best
• Develop and implement strategies that align with the company's goals and objectives
• Set clear performance standards, monitor progress, and provide regular feedback to help employees improve and grow
• Communicate effectively with team members, colleagues, and stakeholders to ensure that everyone is on the same page and working towards the same goals
• Foster a culture of innovation and encourage team members to come up with new ideas and solutions

Key Competencies and Skills

We Are Looking For Someone Who:

• Is an excellent communicator who can initiate discussions, converse, manage, present and negotiate with stakeholders of all ages
• Demonstrates emotional intelligence with the ability to empathize, listen actively, and build strong relationships with internal and external stakeholders, and be customer centric
• Is able to balance the big picture corporate goals with short-term needs and rocks
• Has an analytical mindset and ability to develop a keen understand of the agency’s different audiences, crafting strategies to attract and retain them
• Has the ability to work cross-functionally and effectively with multiple stakeholders across ages
• Can accurately manage resources, lead the internal Brand Team and other stakeholders (NEST, ExCom, ManCom) to efficiently deliver all their tasks
• Has strong project management skills with the ability to plan, execute, and complete key projects simultaneously (3 projects on average) with the ability to prioritize and meet deadlines
• Can spearhead, delegate, and deliver on day to day requirements in the indicated amount of time and within the given budget
• Has strong attention to detail, is organized and flexible enough to execute foreseeable and unforeseeable tasks
• Sufficient knowledge in using key productivity tools like Google Suite (Sheets, Docs, Slides) and Microsoft Office (Excel, Word, Powerpoint) to help in project execution and delivery
• Is knowledgeable in AI tools and prompt generation, and can use and direct others to use them effectively and efficiently to reach a desired end goal
• Has sufficient knowledge in the Digital Platforms like Facebook, Instagram, LinkedIn and TikTok and how different audiences are able to use these either as a content creator or a consumer.
• Is a creative thinker and doer, with experience in executing multi-channel marketing strategies for brands
• Demonstrates ability to work and communicate effectively in teams, collaborate with colleagues, and build consensus to become better together.
• Is Able to Lead The Change and adapt to changing business needs, shifting priorities, and new technologies. Innovation Oriented and uses creative problem-solving skills to identify new opportunities and enhance business outcomes.
• Has a commitment to integrity, ethical standards, and a strong sense of personal and professional values.
• Has an Entrepreneurial Spirit to drive results, take calculated risks, and seek out new ideas.
• Has a reputation for trust and reliability with a strong track record of delivering results.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business Management and/or other related courses
• At least 3-5 years of experience in Account, Brand or Project Management or a proven track record in a similar position, working with a team in a similar or adjacent industry.
• Experience in people management, leading teams, planning and organizing campaigns or events for a previous company or organization

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