Copywriter

GMA New Media Inc.; Quezon City; On-site; PHP 300,000 - 460,000; Full time

Job summary

GMA New Media Inc. is seeking a skilled Content Writer to develop content plans and calendars for monthly campaigns and social media platforms.

This role will craft copy for social media, press releases, articles, website content, and emails, while ensuring alignment with each client’s brand voice. The ideal candidate has at least one year of copywriting or digital marketing experience, excellent writing and editing skills, and familiarity with social media and SEO practices.

Qualifications

• Bachelor's Degree in Marketing, Communications, Advertising, Public Relations, Journalism, Digital Media, Business Administration, or related field.
• 1+ year experience in copywriting, content writing, advertising, or digital marketing.
• Excellent writing, editing, and proofreading skills.
• Strong creative thinking and storytelling abilities.
• Familiarity with social media platforms and digital marketing best practices.
• Basic SEO knowledge is a plus.
• Familiarity with Canva is a plus.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience using AI writing tools and content management systems is an advantage.
• A portfolio of writing samples or published work is highly preferred.

Responsibilities

• Develop content plans and calendars for monthly campaigns and social media platforms.
• Create copy for social media content, press releases, articles, website content, emails, and other marketing collateral.
• Update, manage, and monitor clients' social media accounts for timely publishing.
• Collaborate with Sales, Account Management, and Creative teams on campaigns and content strategies.
• Ensure content aligns with each client's brand voice and marketing objectives.
• Proofread and edit content for quality and consistency.
• Research industry trends, competitors, and target audiences.
• Optimize content with SEO best practices when applicable.
• Coordinate with designers to ensure copy supports visuals.
• Monitor content performance and suggest improvements based on analytics.

Skills

Writing

Editing

Proofreading

Storytelling

Social media

SEO basics

Canva

Time management

AI writing tools

Portfolio

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Job description

Job Description

• Develop content plans and content calendars for clients' monthly campaigns and social media platforms.

• Create copy for various communication materials, including social media content, press releases, articles, website content, internal communications, email campaigns, and other marketing collateral.

• Update, manage, and monitor clients' social media accounts to ensure timely and consistent content publishing.

• Collaborate with the Sales, Account Management, and Creative teams to conceptualize and develop creative campaign ideas and content strategies.

• Ensure all content aligns with each client's brand voice, messaging, and marketing objectives.

• Proofread and edit content to maintain high standards of quality, accuracy, and consistency.

• Conduct research on industry trends, competitors, and target audiences to produce relevant and engaging content.

• Optimize content using SEO best practices and digital content strategies whenever applicable.

• Coordinate with designers and multimedia specialists to ensure copy complements creative materials.

• Monitor content performance and recommend improvements based on analytics and campaign results.

• Perform other related duties that may be assigned from time to time.

Qualifications

• Bachelor's Degree in Marketing, Communications, Advertising, Public Relations, Journalism, Digital Media, Business Administration, or any related field.

• At least one (1) year of experience in copywriting, content writing, advertising, or digital marketing.

• Excellent writing, editing, and proofreading skills.

• Strong creative thinking and storytelling abilities.

• Familiarity with social media platforms and digital marketing best practices.

• Basic knowledge of SEO principles is an advantage.

• Familiarity with Canva is a plus.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Experience using AI writing tools and content management systems is an advantage.

• A portfolio of writing samples or published work is highly preferred.