Creative Copywriter

Marshall Parkway Corp.; Makati; On-site; PHP 279,000 - 469,000; Full time

Job summary

Marshall Parkway Corp. is seeking a skilled Copywriter to craft engaging content for websites, landing pages, social media, ads, and email campaigns. You will develop compelling headlines, hooks, taglines, and campaign messages that address customer needs and motivations.

You will create concise video scripts for YouTube, Facebook, and TikTok, while adapting tone for various audiences and platforms. A portfolio demonstrating persuasive writing is highly preferred.

Qualifications

• Proven experience in copywriting, content writing, advertising, or related fields.
• Excellent writing, editing, proofreading, and research skills.
• Strong understanding of persuasive writing, customer psychology, storytelling, headlines, hooks, and CTAs.
• Experience writing marketing copy for digital platforms, websites, social media, ads, or email campaigns.
• Basic knowledge of SEO, keyword research, and digital marketing.
• Ability to tailor messaging for different audiences, platforms, and stages of the customer journey.
• Ability to simplify technical information into clear, persuasive copy.

Responsibilities

• Write clear, persuasive copy for websites, landing pages, social media, ads, email campaigns, and other marketing materials.
• Develop compelling headlines, hooks, calls-to-action, taglines, and campaign messages.
• Create copy addressing customer needs, objections, and motivations.
• Write short-form and long-form video scripts for YouTube, Facebook, TikTok, and other platforms.
• Adapt messaging and tone based on audience, platform, and marketing objective.
• Research solar energy products, services, customer behavior, competitors, and industry trends.
• Apply basic SEO and keyword research principles in website and search-focused content.
• Collaborate with Marketing, Editing, Design, and Production teams.
• Review and revise copy based on feedback and campaign performance.
• Monitor content and campaign performance to identify opportunities for stronger messaging.

Skills

Copywriting

Editing

Storytelling

Research

SEO basics

Marketing communication

Digital marketing

Job description

• Write clear, persuasive, and engaging copy for websites, landing pages, social media, advertisements, email campaigns, and other marketing materials.
• Develop compelling headlines, hooks, calls-to-action, taglines, and campaign messages.
• Create copy that addresses customer needs, concerns, objections, and motivations.
• Write short-form and long-form video scripts for YouTube, Facebook, TikTok, and other platforms.
• Adapt messaging and tone based on the target audience, platform, and marketing objective.
• Research solar energy products, services, customer behavior, competitors, and industry trends to support accurate and relevant copy.
• Apply basic SEO and keyword research principles when creating website and search-focused content.
• Collaborate with Marketing, Editing, Design, and Production teams to develop campaign materials.
• Review and revise copy based on feedback, testing, and campaign performance.
• Monitor content and campaign performance to identify opportunities for stronger messaging and engagement.
• Ensure all copy is accurate, grammatically correct, original, and aligned with the company's brand voice.
• Manage multiple copywriting assignments while consistently meeting deadlines.

Qualifications:

• Proven experience in Copywriting, Content Writing, Advertising, Marketing, Communications, Journalism, or a related field.
• Excellent writing, editing, proofreading, and research skills.
• Strong understanding of persuasive writing, customer psychology, storytelling, headlines, hooks, and calls-to-action.
• Experience writing marketing copy for digital platforms, websites, social media, advertisements, or email campaigns.
• Basic knowledge of SEO, keyword research, and digital marketing.
• Ability to write for different audiences, platforms, and stages of the customer journey.
• Ability to simplify technical or complex information into clear and persuasive copy.
• Creative, detail-oriented, and highly adaptable.
• Able to accept feedback and revise copy based on marketing and performance requirements.
• Strong communication and teamwork skills.
• Portfolio or writing samples are highly preferred.