Content Strategist

M-Commerce Corporation; Taguig; On-site; PHP 360,000 - 600,000; Full time

Job summary

M-Commerce Corporation seeks a Content Strategist to develop and lead creative campaigns for KOL and branded content, balancing brand messaging with creator authenticity. You will craft scripts, talking points, and briefs while collaborating with Brand Marketing on product launches and campaigns.

The role requires strong storytelling, copywriting, and platform knowledge (TikTok, Instagram Reels, YouTube Shorts) to drive engagement and performance.

Qualifications

• 1-3 years of experience in content strategy, social media, brand marketing, or related role.
• Strong portfolio showing scriptwriting, briefs, or branded content development.
• Excellent storytelling, copywriting, and communication skills adaptable across brands and creators.
• Familiarity with TikTok, Instagram Reels, YouTube Shorts, and other short-form platforms.
• Familiar with influencer/KOL marketing and creator workflows.

Responsibilities

• Develop creative concepts, content angles, and storytelling ideas for KOL, influencer, and branded content campaigns.
• Write and refine KOL scripts, talking points, and creative briefs balancing brand messaging with authentic creator styles.
• Collaborate with Brand Marketing to support product launches and seasonal campaigns.
• Create content strategies based on consumer insights, trends, and objectives.
• Ensure content is optimized for TikTok, Instagram, Facebook, and YouTube following best practices.
• Review and provide feedback on content to ensure quality and campaign objectives are met.
• Monitor content performance and recommend creative improvements based on engagement and reach.
• Maintain a library of successful content formats and messaging frameworks for future campaigns.

Skills

Content strategy

Social media

Brand marketing

Copywriting

Storytelling

TikTok

Instagram Reels

YouTube Shorts

AI tools

Tools

AI tools

Content creation tools

Job description

• Develop creative concepts, content angles, and storytelling ideas for KOL, influencer, and branded content campaigns.
• Write and refine KOL scripts, talking points, and creative briefs that balance brand messaging with authentic creator styles.
• Collaborate with Brand Marketing to support product launches, seasonal campaigns, and integrated marketing initiatives.
• Create content strategies based on consumer insights, platform trends, competitor analysis, and campaign objectives.
• Ensure content is optimized for platforms such as TikTok, Instagram, Facebook, and YouTube, following current best practices and trends.ork closely with Creative, KOL, Affiliate, and Production teams throughout content planning and execution.
• Review and provide feedback on content to ensure quality, brand consistency, and campaign objectives are met.
• Monitor content performance and recommend creative improvements based on engagement, reach, and conversion data.
• Maintain a library of successful content formats, hooks, messaging frameworks, and best practices for future campaigns.

Qualifications

• 1-3 years of experience in content strategy, social media, brand marketing, creative planning, copywriting, or a related role.
• Strong portfolio demonstrating experience in scriptwriting, creative briefs, or branded content development.
• Excellent storytelling, copywriting, and communication skills with the ability to adapt tone across different brands and creators.
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, and other short-form content platforms.
• Familiarity with influencer/KOL marketing and creator workflows.
• Ability to analyze content performance and translate insights into stronger creative strategies.
• Highly organized, collaborative, and able to manage multiple projects in a fast-paced environment.
• Comfortable using AI tools to enhance research, ideation, and content development.