Content Planning and Strategy Associate

CANDID COFFEE ENTERPRISES OPC; San Juan; On-site; PHP 360,000 - 540,000; Full time

Job summary

Candid Coffee is seeking a Content Planning & Strategy Associate to shape, plan, and execute engaging content across digital platforms with a focus on video. You’ll collaborate with creative and marketing teams to develop concepts, plan production, and ensure content aligns with the brand’s goals.

Ideal candidates have a marketing/digital media background, 1–3 years in content roles, and a strong eye for video storytelling.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, Digital Media, or a related field.
• 1–3 years of experience in content planning, social media, digital marketing, or related role.
• Strong interest in video content and social media.
• Experience developing content ideas, briefs, scripts, or concepts.
• Good understanding of major social media platforms and formats.
• Strong organizational and project coordination skills.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and maintain weekly and monthly content plans and calendars across digital and social platforms.
• Brainstorm and develop video and content concepts aligned with brand objectives, campaigns, trends, and audience interests.
• Translate marketing objectives into clear content ideas, briefs, scripts, hooks, captions, and creative directions.
• Assist in planning and coordinating video shoots, content production, and post-production requirements.
• Collaborate with creatives, editors, designers, and team members to bring concepts to life.
• Research trends, audience behavior, platform formats, and best practices to identify new opportunities.
• Coordinate content requirements, timelines, deliverables, and assets to keep projects on track.
• Review content drafts against briefs, brand guidelines, and strategy.

Skills

Content planning

Social media

Video content

Project coordination

Creative briefs

Brand guidelines

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Video editing

Content management

Social analytics

Job description

About the role

Content Planning & Strategy Associate role focused on shaping, planning, and executing engaging content across digital platforms with a strong focus on video content. You'll work closely with the creative and marketing teams to develop content concepts, build content plans, coordinate production, and help ensure that every piece of content supports the brand's goals.

Key responsibilities

• Develop and maintain weekly and monthly content plans and calendars across relevant digital and social media platforms

• Brainstorm and develop video and content concepts aligned with brand objectives, campaigns, trends, and audience interests

• Translate marketing objectives into clear content ideas, creative briefs, scripts, hooks, captions, and creative directions

• Assist in planning and coordinating video shoots, content production, and post-production requirements

• Collaborate with creatives, video editors, designers, and other team members to bring content concepts to life

• Research content trends, audience behavior, platform formats, and best practices to identify new content opportunities

• Coordinate content requirements, timelines, deliverables, and assets to ensure projects stay on track

• Review content drafts and provide feedback based on the approved brief, brand guidelines, and content strategy

• Monitor content performance and help identify insights that can improve future content and campaigns

• Ensure content is consistent with the brand's voice, messaging, visual direction, and overall strategy

About you

• Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, Digital Media, or a related field

• 1–3 years of experience in content planning, social media, digital marketing, creative production, or a related role

• Strong interest and understanding of video content and social media

• Experience developing content ideas, creative briefs, scripts, or concepts

• Good understanding of major social media platforms and their respective content formats

• Strong organizational and project coordination skills

• Excellent written and verbal communication skills

• Creative, detail-oriented, and able to manage multiple projects and deadlines

• Comfortable collaborating with creative, marketing, and production teams

• Able to work in a fast-paced environment and adapt to changing priorities

About us

Candid Coffee is a fast-growing third wave coffee startup focused on quality, craftsmanship, and intentional coffee experiences. We specialize in ethically sourced beans, precise brewing methods, and elevating everyday coffee into something thoughtful and refined. From humble beginnings as a coffee cart, we have grown into a multi-branch cafe and roastery—now proudly operating 10 locations across Metro Manila. Our journey reflects our commitment to quality, consistency, and building a brand that resonates with today's coffee culture. As a startup, we are building more than just cafes—we are creating a modern coffee brand, a strong community, and a culture driven by passion and continuous improvement.