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Lazada Philippines is seeking a passionate Merchandise & Strategy professional to develop and execute live streaming assortment strategies aligned with local market trends. You will own daily live stream room operations and key accounts to drive GMV growth.
You will collaborate with MCN agencies and internal teams, analyze live streaming data in Excel, and translate insights into practical improvements across the business.
1. Merchandise & Strategy: Develop and execute effective assortment strategies for live streaming based on the Philippine market trends and consumer demands. Solid e-commerce assortment experience is essential to accurately select winning products and optimize the assortment mix.
2. Account Operations: Take full ownership of the daily operations for the official live stream rooms and key accounts on Lazada, ensuring high-quality livestream and driving GMV growth.
3. MCN & Partner Management: Leverage and expand resources with MCN agencies. Coordinate with internal teams and partners to drive project execution and achieve business goals.
4. Data Analysis: Monitor and analyze live streaming data (traffic, conversion rates, GMV, etc.). Utilize tools like Excel to generate reports and provide actionable insights to optimize performance.
1. Experience: Proven experience in e-commerce operations, specifically in live streaming on platforms like Lazada or Shopee within the Philippine market.
2. Philippine Market Knowledge: Deep understanding of Philippine consumer behavior, trending products, and the e-commerce ecosystem.
3. Data Proficiency: Strong data analysis skills with advanced proficiency in Microsoft Excel (pivot tables, VLOOKUP, etc.) to support decision-making.
4. Communication & Coordination: Excellent communication and interpersonal skills. Ability to coordinate effectively across cross-functional teams (regional team and operations) and external partners.
5. Resourcefulness: Prior experience and established resources with Philippine MCN agencies is highly preferred.
6. Language: Proficiency in English is required; proficiency in Filipino/Tagalog or Mandarin is a plus.