Job Summary
Our luxury-market brand is setting out to hire a brilliant, AI-savvy Content Producer to shape raw ideas, writing, and recordings into exceptional content. You will use Claude, AI-powered workflows, and established brand systems to create and distribute content across multiple platforms, owning the process from first draft to approved, scheduled post. This hands-on, creative role suits someone who likes to experiment, spot opportunities, and improve how things are done. The content is meant to build authority with established women founders and attract people who could become buyers, rather than just collect followers.
Key Responsibilities
- Pitch weekly content ideas, each with a hook, based on what is performing, trending, and outperforming in our space
- Adapt long-form writing into newsletters, website blog posts, Substack articles and Notes, and LinkedIn, Facebook, and Instagram posts with Claude workflows
- Edit reels using our AI reel editor, and correct by hand whatever it misses
- Build carousels and video carousels in Canva from brand templates
- Produce Instagram Stories from existing material, including polls, engagement, and promotional sequences
- Convert podcast interviews into Shorts, clips, posts, articles, and promotional content
- Proofread every piece for spelling, names, links, and claims, and maintain the content calendar with each piece's status (drafted, awaiting approval, scheduled, published)
- Submit one weekly approval batch plus separate requests for urgent items, and schedule only approved content, natively or through a scheduler
- Answer routine comments and acknowledge DMs in the brand voice, and pass any sales conversation to the founder
- Run weekly Instagram trial reels and hook tests, log each published piece with its performance metrics, and send a Friday report on top performers, why they worked, enquiries received, and what to test next
- Keep recordings, finished pieces, captions, and reusable ideas well organized in Google Drive with clear names and tags, and document each workflow change
Mandatory Skills
- Daily, hands-on use of Claude, with the skill to get high-quality work out of it
- Short-form video editing experience (CapCut or similar) and the eye to catch and fix what AI gets wrong
- Strong working knowledge of Canva for carousels and branded templates
- Solid understanding of what performs on each social platform, and why
- Ability to tell when copy sounds AI-written and refine it to a premium, human standard
- Experience tracking content performance (views, reach, saves, shares, follows, link clicks, enquiries) and turning the data into insights
- Experience organizing digital assets in Google Drive
- Trustworthy, careful, and comfortable working on your own
- Strong communication skills, with the ownership to keep work moving without being chased
Preferred Skills
- Experience producing content for luxury, premium, or founder-led brands
- Experience with Substack, newsletter platforms, and content schedulers
- Background in podcast repurposing (clips, Shorts, articles, promotional content)
- Experience with Instagram trial reels, hook testing, and content experimentation
- Familiarity with other AI tools and a habit of keeping up with new features and platform changes
- Skilled at running several projects and priorities side by side
Why Join Us
Here is a chance to take real ownership of a content system inside a brand that already has clear direction, established workflows, and high standards. Your initiative, expertise, and ideas are genuinely valued, and you will have room to shape how the system evolves. We prefer fewer pieces done well over many done badly, so quality and craft come first.