Community & Marketing Specialist

RCBC; Makati; On-site; PHP 360,000 - 600,000; Full time

Job summary

RCBC in Makati seeks a Community & Marketing Specialist to build and nurture our brand community across online and offline platforms. You will drive engagement, support campaigns, and translate insights into actions with content creation, community management, and analytics.

You'll manage social channels, coordinate events and webinars, and contribute to blog posts and newsletters while tracking performance and refining strategies to grow brand awareness and customer loyalty.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Experience with social media platforms and content creation.
• Familiarity with analytics tools and campaign metrics.

Responsibilities

• Develops community programs, events, and initiatives to increase engagement.
• Manages daily interactions with customers/members on social media and forums.
• Plans, creates, and schedules social media posts and marketing assets.
• Assists in marketing campaigns (digital, events, promotions).
• Tracks metrics across platforms and prepares reports on engagement and growth.
• Represents the company at events and webinars.

Skills

Social media management

Analytics tools

Content creation

Digital marketing basics

Community management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Meta Insights

Google Analytics

Hootsuite

Job description

• The Community & Marketing Specialist is responsible for building, engaging, and nurturing the company’s community across various online and offline platforms. The role supports brand awareness, customer engagement, and marketing campaign execution through content creation, community management, and analytics.

Job Summary

• The Community & Marketing Specialist is responsible for building, engaging, and nurturing the company’s community across various online and offline platforms. The role supports brand awareness, customer engagement, and marketing campaign execution through content creation, community management, and analytics.

How will you contribute?

• Develops community programs, events, and initiatives to increase engagement.
• Manages daily interactions with customers/members on social media, online forums, and community groups.
• Conducts moderate discussions, responds to inquiries, and maintain a positive environment.
• Collects feedback and insights from the community and relay them to the marketing and product teams.
• Plans, creates, and schedules social media posts and other marketing assets.
• Assists in the execution of marketing campaigns (digital, events, promotions).
• Coordinates with influencers, partners, and external agencies when needed.
• Helps produce content such as blogs, newsletters, and marketing collateral.
• Tracks key metrics across community and marketing platforms.
• Prepares weekly/monthly reports on engagement, growth, and campaign performance.
• Recommends improvements based on data insights.
• Represents the company at events, webinars, and community activities.
• Ensures brand voice and messaging are consistently applied across platforms.

What will make you successful?

• Bachelor’s degree in marketing, Communications, Business, or related field
• Familiarity with analytics tools (Meta Insights, Google Analytics, Hootsuite, etc.)
• Social media management expertise (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Content creation (copywriting, simple graphics, basic video editing)
• Basic digital marketing knowledge (analytics, ads, SEO is a plus)
• Experience managing online communities or brand social media pages, organizing events or webinars