Community & Marketing Specialist

Rizal Commercial Banking Corporation (RCBC); Makati; On-site; PHP 420,000 - 720,000; Full time

Job summary

RCBC is seeking a Community & Marketing Specialist to build and nurture the company’s community across online and offline platforms. The role supports brand awareness, customer engagement, and campaign execution through content creation, community management, and analytics.

The successful candidate will develop programs, manage daily interactions, collect insights for marketing and product teams, and help track performance across channels.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• Familiarity with analytics tools (Meta Insights, Google Analytics, Hootsuite).
• Social media management expertise across major platforms.
• Content creation including copywriting and basic graphics/video editing.
• Experience managing online communities or brand social pages and organizing events/webinars.

Responsibilities

• Develops community programs, events, and initiatives to increase engagement.
• Manages daily interactions with customers/members on social media and forums.
• Conducts moderate discussions, responds to inquiries, maintains a positive environment.
• Collects feedback and insights from the community for marketing/product teams.
• Plans, creates, and schedules social media posts and marketing assets.
• Assists in executing digital marketing campaigns (events, promotions).
• Coordinates with influencers, partners, and agencies as needed.
• Produces content such as blogs, newsletters, and collateral.
• Tracks key metrics and prepares weekly/monthly reports on engagement and campaign performance.
• Represents the company at events, webinars, and community activities.
• Ensures brand voice and messaging consistency across platforms.

Skills

Social media management

Content creation

Analytics tools

Digital marketing basics

Community management

Education

Bachelor’s degree in marketing

Tools

Meta Insights

Google Analytics

Hootsuite

Job description

Function

Marketing, Product Management, and Business Development

Job Summary

• The Community & Marketing Specialist is responsible for building, engaging, and nurturing the company’s community across various online and offline platforms. The role supports brand awareness, customer engagement, and marketing campaign execution through content creation, community management, and analytics.

How will you contribute?

• Develops community programs, events, and initiatives to increase engagement.
• Manages daily interactions with customers/members on social media, online forums, and community groups.
• Conducts moderate discussions, responds to inquiries, and maintain a positive environment.
• Collects feedback and insights from the community and relay them to the marketing and product teams.
• Plans, creates, and schedules social media posts and other marketing assets.
• Assists in the execution of marketing campaigns (digital, events, promotions).
• Coordinates with influencers, partners, and external agencies when needed.
• Helps produce content such as blogs, newsletters, and marketing collateral.
• Tracks key metrics across community and marketing platforms.
• Prepares weekly/monthly reports on engagement, growth, and campaign performance.
• Recommends improvements based on data insights.
• Represents the company at events, webinars, and community activities.
• Ensures brand voice and messaging are consistently applied across platforms.
• #LI-JL1

What will make you successful?

• Bachelor’s degree in marketing, Communications, Business, or related field
• Familiarity with analytics tools (Meta Insights, Google Analytics, Hootsuite, etc.)
• Social media management expertise (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Content creation (copywriting, simple graphics, basic video editing)
• Basic digital marketing knowledge (analytics, ads, SEO is a plus)
• Experience managing online communities or brand social media pages, organizing events or webinars
• #LI-JL1