Marketing Specialist

GH Max Corporation; Davao City; Vor Ort; PHP 300.000 - 420.000; Vollzeit

Zusammenfassung

GH Max Corporation is seeking a Marketing Specialist – Social Media Management to drive our online presence. The role covers content planning, creation, and platform management across Facebook, Instagram, and TikTok to boost brand awareness and engagement.

You will coordinate with multiple teams for promotional campaigns, ensure brand consistency, and monitor performance to improve outcomes. This full-time role is based in the Philippines and emphasizes creativity and timely delivery.

Qualifikationen

• Minimum 1–2 years in social media management, digital marketing, or content creation.
• Familiar with Facebook, Instagram, TikTok, and other major platforms.
• Strong writing, copywriting, and creative skills.

Aufgaben

• Manage and maintain the company’s social media accounts (Facebook, Instagram, TikTok).
• Develop monthly/weekly content calendars and create graphics, captions, and short videos.
• Coordinate with departments to gather product info and marketing requirements.
• Ensure content aligns with brand guidelines and quality standards.
• Plan and support social campaigns and promotions across platforms.
• Track performance metrics and prepare regular reports with insights.

Kenntnisse

Social media management

Content creation

Brand voice

Communication

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Canva

Jobbeschreibung

JOB DESCRIPTION

Marketing Specialist – Social Media Management

Department: Marketing

Job Type: Full-Time

Reports To: Marketing Manager

Job Summary

The Marketing Specialist – Social Media Management is responsible for developing, implementing, and managing the company's social media presence to strengthen brand awareness, increase audience engagement, promote products, and support business growth. The role involves content planning, content creation, social media account management, campaign execution, performance monitoring, and coordination with internal teams to ensure consistent and effective digital marketing efforts across platforms.

Key Responsibilities

1. Social Media Management

• Manage and maintain the company's official social media accounts, including Facebook, Instagram, and TikTok.
• Monitor and respond to comments, messages, inquiries, and customer feedback in a timely and professional manner.
• Maintain a consistent brand voice, visual identity, and posting schedule across all platforms.
• Update business information, page details, and other relevant social media assets as needed.

2. Content Planning and Creation

• Develop monthly and weekly social media content calendars aligned with marketing objectives and promotional campaigns.
• Create engaging content, including graphics, captions, product highlights, promotional materials, short-form videos, reels, and stories.
• Coordinate with relevant departments to gather product information, promotional details, and marketing requirements.
• Ensure all published content follows company branding guidelines and meets quality standards.
• Identify relevant trends, seasonal opportunities, and creative content ideas to improve audience engagement.

3. Campaign and Promotional Execution

• Plan and execute social media campaigns, product launches, seasonal promotions, and brand awareness activities.
• Support promotional initiatives for the company's products across digital platforms.
• Collaborate with the sales and e-commerce teams to align social media content with product availability, pricing, and sales objectives.
• Assist in implementing social media advertising campaigns and monitoring their performance when required.

4. Performance Monitoring and Reporting

• Track social media performance metrics, including reach, impressions, engagement, follower growth, clicks, and inquiries.
• Prepare regular social media performance reports and recommend improvements based on data and insights.
• Monitor competitors, industry developments, audience behavior, and emerging social media trends.
• Evaluate content effectiveness and adjust strategies to improve overall performance.

5. Community Engagement and Brand Reputation

• Build and maintain positive relationships with the company's online community.
• Monitor customer feedback, reviews, and brand mentions.
• Escalate customer complaints, technical concerns, and product-related inquiries to the appropriate departments.
• Identify opportunities to increase brand visibility, audience participation, and customer loyalty.

6. Coordination and Administrative Tasks

• Coordinate with the marketing team and other departments to support ongoing marketing initiatives.
• Maintain organized records of content calendars, published materials, campaign results, and marketing reports.
• Ensure timely completion of assigned marketing deliverables.
• Perform other related marketing duties as assigned by the immediate supervisor.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Multimedia Arts, or a related field; equivalent relevant experience may be considered.
• At least 1–2 years of experience in social media management, digital marketing, or content creation is preferred.
• Familiarity with Facebook, Instagram, TikTok, and other relevant social media platforms.
• Proficient in Canva and basic graphic design and video editing tools.
• Strong writing, copywriting, communication, and creative skills.
• Knowledge of social media analytics, content scheduling, and digital marketing trends.
• Ability to manage multiple tasks, meet deadlines, and work independently.
• Detail-oriented, organized, proactive, and willing to collaborate with different teams.