Community Manager

BullSwipe; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

BullSwipe is seeking a Community Manager to build and engage a global crypto community from the Philippines. You will develop engagement strategies, manage KOLs and affiliates, and coordinate events that drive user acquisition and retention while upholding brand voice across platforms.

You will work with marketing, product, and business development to align campaigns with strategic objectives, monitor reputation, and report on performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Digital Marketing, or related field.
• 5+ years of proven community management experience with ownership and EI.
• 5+ years launching and scaling community initiatives including forums, ambassador programs, events, newsletters, and social media management.
• 3+ years hands-on experience managing online and offline events with budget ownership.
• Proven track record managing communities via Telegram or crypto/Web3 channels.
• Experience with KOL, influencer, or affiliate management in digital or crypto environments.
• Strong understanding of crypto culture; interest in blockchain/Web3 ecosystem.
• Excellent written and spoken English; additional languages are a plus.
• Strong analytical and reporting skills; ability to translate data into action.

Responsibilities

• Structure, manage, and grow the community via local and global social channels.
• Moderate local forums and chat groups to drive positive engagement.
• Foster a positive community culture encouraging participation and advocacy.
• Develop incentive programs (ambassadors, rewards, referrals) to promote growth.
• Identify new avenues to expand community reach across platforms and local channels.
• Identify and manage relationships with KOLs, influencers, and affiliates to amplify growth.
• Coordinate KOL campaigns, track ROI, and report performance.
• Monitor online reputation across multiple channels and respond professionally to comments.
• Coordinate with internal teams to resolve customer issues escalated publicly.
• Brainstorm, plan, and execute online and offline community events; manage logistics.
• Collaborate with BD, Marketing, Product to align campaigns with business goals.
• Plan, execute, and optimize campaigns across platforms; manage calendars and post-campaign reports.
• Monitor metrics and prepare dashboards with actionable insights.

Skills

Community growth

KOL & influencer

Event planning

Campaign management

Content strategy

Analytics & reporting

Cross-functional collaboration

Crypto knowledge

English communications

Education

Bachelor's degree

Tools

CRM systems

Social media analytics tools

Community management platforms

Job description

The Community Manager is responsible for building, growing, and engaging our community across local and global digital platforms. This role develops and executes community engagement strategies that strengthen brand reputation, drive user acquisition and retention, and foster meaningful relationships with customers, partners, KOLs, and stakeholders. The Community Manager also oversees online reputation management, coordinates KOL and affiliate relationships, manages online and offline events, and collaborates cross-functionally to execute strategic marketing and community campaigns. Candidates with a strong passion for crypto culture and a deep understanding of blockchain ecosystems are strongly preferred.

DUTIES & RESPONSIBILITIES

Community Growth & Engagement

• Structure, manage, and grow the community via local and global social channels, including Telegram, Discord, Reddit, Instagram, Facebook, X (Twitter), and other relevant platforms.
• Moderate local forums, social platforms, and chat groups to interact with the community and drive positive engagement.
• Foster a positive and active community culture that encourages user participation, advocacy, and peer-to-peer support.
• Develop and implement incentive programs (ambassador programs, reward campaigns, referral initiatives) to promote engagement and growth with existing and potential community members.
• Identify new avenues to build and expand community reach, including emerging platforms and local channels.

KOL, Influencer & Affiliate Management

• Identify, onboard, and manage relationships with Key Opinion Leaders (KOLs), influencers, and affiliate partners to amplify community growth.
• Build and maintain a network of brand advocates and community champions who authentically represent the brand.
• Coordinate KOL campaigns, track performance metrics, and report on ROI from influencer and affiliate partnerships.
• Negotiate partnership terms and manage ongoing communications with KOLs and affiliates.
• Monitor and manage the company's online reputation across LinkedIn, Facebook, X (Twitter), Reddit, Telegram, Discord, Google Reviews, Trustpilot, and other relevant channels.
• Track brand mentions, community sentiment, customer feedback, and discussions to identify trends and potential issues early.
• Respond professionally to public comments, reviews, and concerns while maintaining consistent brand voice.
• Coordinate with internal departments to resolve customer issues escalated through public channels.

Event Management (Online & Offline)

• Brainstorm, plan, and execute online and offline community events including AMAs, meetups, hackathons, conferences, and local promotional activations.
• Manage end-to-end event logistics: budgeting, invoicing, vendor selection, negotiation, and liaison.
• Oversee marketing inventory management and program finance management for events and community activations.
• Coordinate with cross-functional teams (BD, Marketing, Product) to align events with broader business objectives and campaigns.

Cross-Functional Collaboration

• Coordinate inter‑department cooperation between the community team and internal stakeholders including BD, Marketing, Customer Support, Product, and Compliance.
• Collect leads and community insights, conduct market research, and fulfill data requests from relevant internal teams.
• Gather customer feedback and communicate recurring themes to Product and Operations to inform roadmap decisions.
• Support product launches, company announcements, and special initiatives through coordinated community engagement.

Content, Social Media & Campaigns

• Increase reach, engagement, and conversion through data‑driven social media and content marketing strategies.
• Develop engaging content for Telegram, LinkedIn, Instagram, and other platforms including announcements, educational materials, newsletters, and promotional campaigns.
• Ensure consistent brand messaging across all community touchpoints and platforms.
• Plan, execute, and optimize strategic community and marketing campaigns aligned with business objectives.
• Manage campaign calendars, ensure timely delivery of initiatives, and prepare post‑campaign performance reports.

Analytics & Reporting

• Monitor key community metrics including engagement rate, sentiment, community growth, reach, impressions, user acquisition, retention, and campaign performance.
• Prepare regular reports and dashboards with actionable insights for leadership.
• Utilize analytics tools to measure ROI and continuously optimize community and marketing initiatives.

Compliance

• Ensure all community communications comply with company policies, platform guidelines, and applicable laws and regulations.
• Maintain confidentiality of company and customer information at all times.

QUALIFICATIONS

Education

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Digital Marketing, or a related field.

Experience

• 5+ years of proven community management experience with strong ownership and emotional intelligence.
• 5+ years of experience launching and scaling community initiatives — including online forums, ambassador programs, event series, email newsletters, and social media management across Instagram, Facebook, Telegram, and X.
• 3+ years of hands‑on experience managing online and offline events, including budget ownership and vendor management.
• Proven track record managing and engaging communities via Telegram or similar crypto/Web3 channels.
• Demonstrated experience in KOL, influencer, or affiliate management within a digital or crypto environment.
• Experience with social media analytics tools, CRM systems, and community management platforms is an advantage.
• Strong understanding of cryptocurrency terminologies, trends, and crypto culture; a genuine interest in the blockchain and Web3 ecosystem is essential.
• Excellent written and spoken English; additional language skills are a plus.
• Strong analytical and reporting skills with the ability to translate data into actionable strategies.
• Excellent organizational skills with the ability to manage multiple projects simultaneously in a fast‑paced environment.
• Creative, proactive, and customer‑focused with strong problem‑solving skills.
• Ability to work flexible hours to engage with the crypto community across time zones as frequently as possible.