Communications Specialist

Cynet; Philippines; On-site; PHP 600,000 - 840,000; Full time

Job summary

Cynet Health is seeking a Communications Specialist in the Philippines to own day-to-day social content across four brand pages. This hands-on role turns ideas into scroll-stopping posts, writes in a distinct brand voice, and builds a genuine LinkedIn community with a consistent publishing rhythm.

The ideal candidate has 2+ years of hands-on experience creating and publishing content, a portfolio of posts, and the ability to adapt tone across brands.

Qualifications

• Minimum 2+ years of hands-on experience creating and publishing social media content.
• Portfolio of authored posts and campaigns.
• Ability to adapt tone across multiple brand pages.
• Excellent written English with strong brand voice.
• Experience in healthcare, staffing, or recruitment communications preferred.

Responsibilities

• Create content for four brand pages - Cynet Health, Cynet Locums, Cynet Systems, and Cynet Health Canada.
• Focus on LinkedIn and Facebook with LinkedIn as the priority.
• Build and engage the LinkedIn community, responding to comments and conversations.
• Own the content calendar and plan around campaigns and industry moments.
• Collaborate with design team to guide graphics and video.
• Monitor reviews on Glassdoor, Indeed, and Google and respond as needed.
• Track engagement metrics to continually improve content performance.

Skills

Content creation

Social media strategy

LinkedIn & Facebook

Brand voice & tone

Copywriting

Community building

Content calendar management

Job description

Communications Specialist

Company : Cynet Job Type : Full Time Philippines JobCopilot will tailor your resume and auto-fill the application

Job Description - Communications Specialist

Description

Cynet Health is looking for a creative, self-driven Communications Specialist to own day-to-day social content across our four brand pages. This is a hands-on content and engagement role for someone who can turn ideas into scroll-stopping posts, write in a distinct brand voice, build genuine community on LinkedIn, and keep a consistent publishing rhythm across multiple audiences. Healthcare staffing experience is a strong plus.

What you'll do:

• Create content for four brand pages - plan, write, and publish social content for Cynet Health, Cynet Locums, Cynet Systems, and Cynet Health Canada, each with its own voice and audience.
• Focus on LinkedIn and Facebook - develop engaging post copy and content for our primary channels, with LinkedIn as the priority platform.
• Build community on LinkedIn - actively engage with our audience by responding to comments, joining relevant conversations, connecting with industry voices, and growing meaningful engagement around each brand.
• Own the content calendar - maintain a consistent posting schedule across all pages and plan content around campaigns, awareness dates, and industry moments.
• Write strong hooks - craft post copy that opens with a compelling first line and drives engagement, not generic filler.
• Partner with our design team - work with our in-house graphic designers to bring posts to life visually, providing clear creative direction for graphics and video.
• Manage reputation - monitor and respond to reviews on Glassdoor, Indeed, and Google.
• Track what works - monitor engagement metrics and use insights to continuously improve content performance.

Requirements

What you bring:

• Minimum 2+ years of hands-on experience creating and publishing social media content, with a focus on LinkedIn and Facebook.
• A portfolio of authored posts and campaigns that demonstrate strong hooks, distinct brand voice, and measurable engagement.
• Proven ability to adapt tone and messaging across multiple brand pages and audiences.
• Strong understanding of LinkedIn best practices and community building.
• Experience in healthcare, staffing, or recruitment communications is preferred.
• Excellent written English with a sharp sense of brand voice and tone.
• Self-directed and organized, able to manage a multi-brand calendar with minimal oversight.
• Ability to work a fixed night shift (9:00 PM - 6:00 AM PHT) aligned with U.S. business hours.

Benefits

Cynet Health is a TJC-certified staffing and workforce solutions company headquartered in the Washington, D.C. metro area. Since 2016, Cynet has grown to a presence in all 50 states and a team of more than 3,000 people across the US, Canada, the Philippines, and India. You will join a passionate marketing team building the brand across multiple divisions, with real ownership of the content and community that represent Cynet to the world.

About the Company

Cynet

Headquartered in Washington DC Metro Area, Cynet is a nationally certified and Minority Owned staffing company. Since its inception in 2010, Cynet today has a strength of over 3000 consultants nationwide and continues to grow as one of the largest staffing companies in North America.