Communications Specialist

Cynet Health; Philippines; On-site; PHP 391,000 - 614,000; Full time

Job summary

Cynet Health in the Philippines is seeking a Communications Specialist to own day-to-day social content across four brand pages, turning ideas into engaging posts and building a distinct voice. You’ll work closely with the design team, focus on LinkedIn and Facebook, manage posting calendars, respond to comments, and monitor performance to continuously improve content.

Healthcare staffing experience is a plus.

Qualifications

• 2+ years of hands-on social media content and community engagement.
• Portfolio of social content you created.
• Excellent written English with a strong brand voice and tone.
• Solid understanding of LinkedIn & Facebook best practices.
• Comfort briefing designers and collaborating with creative teams.
• Healthcare staffing or recruitment experience is a plus.
• Self-directed and organized with multi-brand calendar management.

Responsibilities

• Create content for four brand pages — plan, write, and publish for Cynet Health, Cynet Locums, Cynet Systems, and Cynet Health Canada with distinct voices.
• Focus on LinkedIn and Facebook — develop engaging post copy with LinkedIn as the priority.
• Build community on LinkedIn — engage with audience, respond to comments, and grow engagement.
• Own the content calendar — maintain a consistent posting schedule across pages.
• Write strong hooks — craft copy that opens with a compelling first line.
• Partner with our design team — brief and collaborate with designers for visuals.
• Manage reputation — monitor/respond to Glassdoor, Indeed, and Google reviews.
• Track what works — monitor engagement metrics and derive actionable insights.

Skills

Social media content

Community engagement

Brand voice

LinkedIn best practices

Facebook

Design collaboration

Healthcare staffing

Job description

Communications Specialist

Company : Cynet Health
Job Type : Full Time
Location : Philippines

Job Description - Communications Specialist

Cynet Health is looking for a creative, self-driven Communications Specialist to own day-to-day social content across our four brand pages. This is a hands‑on content and engagement role for someone who can turn ideas into scroll‑stopping posts, write in a distinct brand voice, build genuine community on LinkedIn, and keep a consistent publishing rhythm across multiple audiences. Healthcare staffing experience is a strong plus.

What you’ll do:

• Create content for four brand pages — plan, write, and publish social content for Cynet Health, Cynet Locums, Cynet Systems, and Cynet Health Canada, each with its own voice and audience.
• Focus on LinkedIn and Facebook — develop engaging post copy and content for our primary channels, with LinkedIn as the priority platform.
• Build community on LinkedIn — actively engage with our audience by responding to comments, joining relevant conversations, connecting with industry voices, and growing meaningful engagement around each brand.
• Own the content calendar — maintain a consistent posting schedule across all pages and plan content around campaigns, awareness dates, and industry moments.
• Write strong hooks — craft post copy that opens with a compelling first line and drives engagement, not generic filler.
• Partner with our design team — work with our in‑house graphic designers to bring posts to life visually, providing clear creative direction for graphics and video.
• Manage reputation — monitor and respond to reviews on Glassdoor, Indeed, and Google.
• Track what works — monitor engagement metrics and use insights to continuously improve content performance.

What you bring:

• 2+ years of hands‑on social media content and community engagement experience, ideally managing multiple brand accounts.
• A portfolio of social content and copy you personally created.
• Excellent written English with a sharp sense of brand voice and tone.
• Strong understanding of LinkedIn best practices and community building, plus Facebook.
• Comfort directing designers — able to brief and collaborate with creative team members rather than design from scratch.
• Healthcare, staffing, or recruitment industry experience is a strong plus.
• Self‑directed and organized — able to manage a multi‑brand calendar with minimal oversight.

Benefits

Cynet Health is a TJC-certified staffing and workforce solutions company headquartered in the Washington, D.C. metro area. Since 2016, Cynet has grown to a presence in all 50 states and a team of more than 3,000 people across the US, Canada, the Philippines, and India. You will join a passionate marketing team building the brand across multiple divisions, with real ownership of the content and community that represent Cynet to the world.