Brand Copywriter and PR (Project-based)

R1 RCM PHILIPPINES, INC.; Metro Manila; On-site; PHP 391,000 - 781,000; Full time

Benefits offered by this job

Competitive salary package and a lot 더

Job summary

R1 RCM PHILIPPINES, INC. is seeking a Brand Copywriter and PR for a project-based role to craft compelling, platform-native content that attracts and converts talent across digital channels, focusing on clinical and healthcare hiring.

You will blend copywriting, social media, and employer branding to support recruitment campaigns, job ads, and brand storytelling, adapting tone for LinkedIn, Meta, Reddit and other platforms. Availability for on-ground events is expected.

Qualifications

• 2-4 years of experience as a writer or copywriter.
• Proven experience writing recruitment marketing or employer branding content.
• Strong command of English with adaptable tones.
• Familiarity with major social platforms: Meta (Facebook/Instagram), LinkedIn, X (Twitter), Threads, Reddit.
• Experience supporting or running social media campaigns.
• Basic design or video editing tools like Canva, CapCut.
• Familiarity with analytics and content testing.
• Comfortable working in fast paced, deadline driven environments.

Responsibilities

• Write clear, engaging, and conversion-oriented copy for job advertisements and recruitment landing pages.
• Support recruitment marketing campaigns and employer branding across multiple platforms.
• Adapt messaging to fit each platform's audience and best practices.
• Partner with creatives and recruiters to ensure message alignment and campaign consistency.
• Create or adapt simple visual/video assets using Canva/CapCut.
• Contribute to content calendars and campaign rollouts with speed and reliability.

Skills

Copywriting skills

Recruitment marketing

English proficiency

Social platforms familiarity

Social campaigns

Canva

CapCut

Analytics familiarity

Deadline driven

Tools

Canva

CapCut

Job description

We are looking for Brand Copywriter and PR (project-based) who is responsible for creating compelling, platform-native content that attracts, engages, and converts talent audiences across digital channels. This role sits at the intersection of copywriting, social media, and employer branding, supporting recruitment campaigns, job advertising, and brand storytelling initiatives -particularly within the clinical and healthcare talent market.

KEY RESPONSIBILITIES

Content & Copywriting

• Write clear, engaging, and conversion-oriented copy for:
  • Job advertisements and recruitment landing pages
  • Recruitment marketing campaigns
  • Social media posts (organic and paid)
  • Advertising blurbs and short form promotional copy
  • Interview scripts, content outlines, and video captions
  • Employer brand stories and press releases
• Translate complex role requirements and workforce value propositions into human, relatable messaging that resonates with target talent segments
• Adapt tone, format, and messaging to fit each platform's audience and best practices (e.g., LinkedIn vs Meta vs Reddit)

Social Media & Campaign Support

• Support the planning and execution of recruitment marketing and employer branding campaigns across multiple platforms
• Write content that aligns with social algorithms, engagement behaviors, and current trends
• Partner with creatives and recruiters to ensure message alignment and campaign consistency
• Contribute to content calendars and campaign rollouts with speed and reliability

Editing & Creative Production

• Create or adapt simple visual/video assets using tools such as Canva, CapCut, or equivalent editing apps
• Work with existing templates or guidelines while maintaining strong creative quality
• Ensure content assets are production-ready and optimized for platform specifications
• Available during on-ground company and recruitment event coverage, content production and company on-ground events

Insights, Trends & Market Awareness

• Stay up to date on: Pop culture and social media trends, Talent market conversations and sentiment, Emerging platform features and content formats
• Develop working knowledge of the clinical and healthcare talent market, including competitor messaging and employer positioning
• Bring confident creative insights and recommendations to improve engagement and campaign performance

QUALIFICATIONS & EXPERIENCE

• 2-4 years of experience as a writer, copywriter, content specialist, or similar role
• Proven experience writing recruitment marketing or employer branding content
• Strong command of English with the ability to shift tone between professional, conversational, and promotional styles
• Demonstrated familiarity with major social platforms: Meta (Facebook/Instagram), LinkedIn, X (Twitter), Threads, Reddit (or community driven platforms)
• Experience supporting or running social media campaigns (organic or paid content support)
• Working knowledge of basic design or video editing tools (Canva, CapCut preferred)
• Familiarity with analytics, campaign performance metrics, or content testing
• Comfortable working in fast paced, deadline driven environments
• Strong sense of ownership, urgency, and follow through
• Positive, collaborative disposition with openness to feedback

Benefits

• Competitive salary package and a lot more!

#R1Philippines #AlltogetherBetter #R1JoinTheJourney