Commerce Ad Ops Specialist: GMV & ROAS Optimization

Publicis Groupe; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Publicis Groupe in Makati seeks a Commerce Specialist (Ad Operations) to drive end-to-end execution, optimization, and reporting of commerce media campaigns across Shopee, Lazada, TikTok Shop, and Meta. You will collaborate with Commerce, Brand, Finance, and Platform partners to achieve GMV and ROAS targets.

You will oversee campaign setup, optimization, QA checks, performance tracking, and cross-functional coordination to deliver high-performing campaigns and accurate performance insights.

Qualifications

• 2-4 years of experience in digital media operations, performance marketing, or e-commerce advertising.
• Hands-on experience managing campaigns across at least two platforms (Shopee, Lazada, TikTok Shop, or Meta).
• Agency/retail media/performance marketing experience is highly preferred.

Responsibilities

• Build, traffic, and launch campaigns across Shopee Ads, Lazada Sponsored Solutions, TikTok GMV Max, and Meta Ads Manager.
• Implement campaign parameters including targeting, placements, budgets, bidding strategies, creative assets, and product catalogs based on approved media plans.
• Ensure accurate campaign setup through QA checks, including SKU mapping, catalog validation, UTM tagging, deep links, and tracking implementation.
• Coordinate with platform representatives to secure approvals, ad credits, and resolve setup-related issues.
• Monitor delivery, pacing, and budget utilization to ensure efficient spend across Always-On, Payday, and Mega Campaign periods.
• Execute optimizations to improve GMV, ROAS, CTR, CPC, CPVC, Conversion Rate, and AOV.
• Identify underperforming products, creatives, audiences, or ad groups and recommend optimization opportunities.
• Implement in-flight changes such as bid adjustments, budget reallocations, SKU prioritization, and creative rotations.
• Generate and validate daily, weekly, and monthly performance reports across commerce media platforms.
• Monitor pacing, budget consumption, and performance trends, highlighting risks and opportunities.
• Support the development of campaign recaps, post-campaign analyses, and performance reviews with data-driven insights.
• Analyze SKU-level performance to inform assortment, promotional, and scaling decisions.
• Conduct ongoing audits of campaign setups, tracking implementation, product feeds, catalog integrations, and creative assets.
• Investigate and resolve campaign delivery issues, including disapproved ads, stock mismatches, tracking discrepancies, and under delivery.
• Escalate technical issues to platform partners and oversee resolution.
• Maintain accurate campaign documentation, optimization logs, and implementation trackers.
• Partner with Commerce Planning and Media Teams to align campaign execution with client objectives and media plans.
• Coordinate with Finance and Media Operations teams on budget monitoring, reconciliations, PO requirements, and billing validation.
• Collaborate with Affiliate, Content, and Livestream teams to ensure integrated commerce campaign execution.
• Communicate campaign status, risks, and performance updates to internal stakeholders in a timely manner.

Skills

Digital media operations

Performance marketing

E-commerce advertising

Education

Bachelor's degree in Marketing, Advertising, Business, Communications, E-commerce, or a related field

Job description

Publicis Groupe in Makati seeks a Commerce Specialist (Ad Operations) to drive end-to-end execution, optimization, and reporting of commerce media campaigns across Shopee, Lazada, TikTok Shop, and Meta. You will collaborate with Commerce, Brand, Finance, and Platform partners to achieve GMV and ROAS targets.

You will oversee campaign setup, optimization, QA checks, performance tracking, and cross-functional coordination to deliver high-performing campaigns and accurate performance insights.