Channel Strategy Development Lead

Universal Robina Corporation; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Universal Robina Corporation is seeking a Trade Marketing Lead (Channel Strategy and Development) to craft and drive channel-specific strategies that optimize sales and brand visibility. The role requires analyzing market trends, consumer insights, and competitor activities to create actionable plans that improve channel performance.

The position is based onsite in the Philippines, with responsibilities spanning strategy creation, program approvals, and coordination with field sales to ensure

Qualifications

• Bachelor’s degree in Business Management, Marketing or Engineering.
• Preferably with Trade Marketing background.
• Excellent presentation skills.
• Willing to work onsite.

Responsibilities

• Own channel strategy and development to drive sales performance.
• Act as channel knowledge center within the team and research shopper behavior.
• Review channel performance and recommend interventions.
• Consolidate category initiatives into monthly/quarterly execution plans.
• Develop and cascade Perfect Store Standards for the channel.
• Manage budgets and cost analyses for channel programs.

Skills

Excellent presentation skills

Stakeholder communication

Education

Bachelor's degree in Business Management

Bachelor's degree in Marketing

Bachelor's degree in Engineering

Job description

Job Description:

Grow Beyond UR Job with URC! Create UR journey in a workplace where your growth goes beyond UR job. Thrive in an environment filled with fun, collaboration, and fulfillment as we delight everyone with good food choices.

Department

Grocery, Minimart & Proximity

Employee Type

Probationary

Universal Robina Corporation is looking for a Trade Marketing Lead (Channel Strategy and Development)!

The Trade Marketing Manager (Channel Strategy and Development) is responsible for crafting and driving channel-specific strategies to optimize sales performance and enhance brand visibility across the channel/s. The Channel Strategy Development Lead is also tasked with identifying market trends, consumer insights, and competitor activities to develop actionable plans that improve channel performance.

What are the Job Responsibilities?

• Channel Champion


• Primary knowledge center of the channel within the team.


• Engages in research, studies to constantly improve shopper understanding within the channel.


• Regularly reviews the company performance by channel, by area, through internal, external data and recommends appropriate intervention to address opportunities identified.


• Maintains the collective view of the categories within the channel to drive the achievement of company channel sales metrics.


• Strategy and Program Creation


• Gatekeeps category activities within the channel by working with category strategy and field sales.


• Approves programs initiated by field sales to ensure alignment to company priorities


• Leads the team in consolidating all category initiatives (both HO and field), looking at synergies and develops the execution plan by month and by quarter.


• Owns company channel SMAC development and leads in cascading plan to the Channel Execution Team.


• Develops and cascades Perfect Store Standards for the Channel


• Financial Management


• Performs cost analysis for channel programs and initiatives.


• Manages/approves budgets for business development / revenue generating programs.

What are the Qualifications?

• Candidate must possess at least a Bachelor's/College Degree on Business Management, Marketing or Engineering


• Preferably with Trade Marketing background


• Excellent presentation skills


• Willing to work onsite

Important Note: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes take place in our respective offices or plants and are conducted solely by our Talent Acquisition teams using official corporate email addresses.

Experience Range Range (Years)

2 - 4 years

Job posted on

2025-10-30