Channel Sales Manager

Viventis Search Asia; Lipa; On-site; PHP 700,000 - 1,200,000; Full time

Job summary

Viventis Search Asia in the Philippines is seeking a business-builder to lead channel development and sales growth for ambient mochi and ice cream cake categories. You will open new customers, establish channels from scratch, and own the sales model, forecasts, and performance, collaborating with Marketing, Supply Chain, and Production.

The ideal candidate has 5+ years in FMCG in the Philippines, strong distribution knowledge, and the ability to travel across the country.

Qualifications

• College degree or above in Marketing, Business Administration, or related field.
• At least 5 years of sales experience in FMCG in the Philippines.
• Strong knowledge of Philippine modern and traditional trade and distributor networks.
• Experience in launching new products and building channels from scratch.
• Excellent customer development, negotiation, and data analysis skills.

Responsibilities

• Lead the channel development, sales planning, and business expansion of ambient mochi products in the Philippine market, driving the category from initial launch to market growth.
• Develop suitable sales channels based on product characteristics, including modern trade, convenience stores, traditional trade, wholesalers, distributors, e-commerce, schools, corporate accounts, and other channels.
• Identify, evaluate, and develop distributors, wholesalers, and key accounts, and build a stable channel network.
• Develop and implement channel sales strategies, pricing structures, promotional programs, and customer development plans.
• Closely monitor product listing, sell-out performance, inventory, collections, and customer feedback, and adjust sales strategies accordingly.
• Collect market information on consumer demand, competitors, pricing, packaging, flavors, and channel practices, and provide recommendations for product improvement and new product development.
• Work closely with Marketing, Supply Chain, R&D, Production, Finance, and other teams to support product launches, order fulfillment, and sales target achievement.
• Prepare regular sales forecasts, channel development updates, and market analysis reports, and take ownership of sales performance.
• Lead the channel planning, customer development, and sales growth of ice cream cake products in the Philippine market, and establish an effective sales model and channel network.
• Develop channels and occasions for ice cream cakes including supermarkets, cake shops, bakeries, cafés, restaurants, hotels, corporate accounts, events, and e-commerce.

Skills

Channel development

Sales planning

Business negotiation

Data analysis

Customer development

Sales targets

English and Tagalog

Education

Bachelor's degree in Marketing, Business Administration, or related field

Job description

We are looking for a business builder, not simply an account maintainer. The ideal candidate should be capable of developing a new category from 0 to 1, opening new customers and channels, building the sales model, driving distribution and sell-out, and taking full ownership of sales results.

Responsibilities

• Job Responsibilities
• Lead the channel development, sales planning, and business expansion of ambient mochi products in the Philippine market, driving the category from initial launch to market growth.
• Develop suitable sales channels based on product characteristics, including but not limited to modern trade, convenience stores, traditional trade, wholesalers, distributors, e-commerce, schools, corporate accounts, and other special channels.
• Identify, evaluate, and develop distributors, wholesalers, and key accounts, and build a stable and sustainable channel network.
• Develop and implement channel sales strategies, pricing structures, promotional programs, and customer development plans.
• Closely monitor product listing, sell-out performance, inventory, collections, and customer feedback, and adjust sales strategies accordingly.
• Collect market information on consumer demand, competitors, pricing, packaging, flavors, and channel practices, and provide recommendations for product improvement and new product development.
• Work closely with Marketing, Supply Chain, R&D, Production, Finance, and other relevant teams to support product launches, order fulfillment, and sales target achievement.
• Prepare regular sales forecasts, channel development updates, and market analysis reports, and take ownership of sales performance.
• Job Responsibilities
• Lead the channel planning, customer development, and sales growth of ice cream cake products in the Philippine market, and establish an effective sales model and channel network.
• Develop channels and consumption occasions suitable for ice cream cakes, including supermarkets, cake shops, bakeries, cafés, restaurants, hotels, corporate accounts, birthday and celebration occasions, e-commerce platforms, and food delivery channels.
• Develop and maintain key accounts, distributors, and business partners, and drive product listing, merchandising, promotions, and sustainable sell-out.
• Develop sales programs, bundled offers, promotional campaigns, and channel cooperation models around birthdays, holidays, family gatherings, and other consumption occasions.
• Coordinate and monitor freezer usage, cold-chain delivery, inventory, product quality, and storage conditions to ensure proper handling throughout the sales process.
• Track sales performance, sales per outlet, inventory turnover, returns, and product losses, and continuously improve channel productivity and quality.
• Collect market information on competing brands, cake pricing, product specifications, consumer preferences, and channel feedback, and provide input for product and market strategy.
• Work closely with Marketing, Supply Chain, R&D, Production, Logistics, and other relevant teams to support product launches and sales target achievement.
• Prepare regular sales forecasts, channel analysis, and business improvement recommendations, and take ownership of sales performance.

Qualifications

• College degree or above, preferably in Marketing, Business Administration, or a related field.
• At least 5 years of sales experience in FMCG, food, snacks, bakery, or related industries in the Philippines, preferably with channel development or regional sales management experience.
• Strong knowledge of Philippine modern trade, traditional trade, and distributor networks. Existing customer or distributor resources are an advantage.
• Experience in new product launches, building channels from scratch, or developing distributor networks is highly preferred.
• Strong capabilities in customer development, business negotiation, sales planning, and data analysis.
• Highly result-oriented, with the ability to independently develop customers and deliver sales targets.
• Good command of English and Tagalog, with the ability to work effectively in a cross-cultural environment.
• Willing and able to travel within the Philippines and conduct frequent customer visits.
• Preferred background: Candidates with experience in snacks, mochi, bakery products, confectionery, packaged food, or other shelf-stable food categories.
• College degree or above, preferably in Marketing, Business Administration, or a related field.
• At least 5 years of sales experience in food, ice cream, frozen food, bakery, cake, dairy, or FMCG industries in the Philippines.
• Experience in ice cream, cakes, bakery products, frozen food, or other cold-chain products is highly preferred.
• Strong knowledge of Philippine modern trade, food service, bakery, hotel, corporate, or distributor channels. Existing customer resources are an advantage.
• Proven experience in new product launches, market development, and building channels from scratch.
• Good understanding of cold-chain sales operations, including freezer management, cold-chain delivery, inventory, and product losses.
• Strong customer development, business negotiation, channel planning, and sales data analysis skills.
• Strong ownership and result orientation, with the ability to independently deliver sales targets.
• Good command of English and Tagalog, with the ability to work effectively in a cross-cultural environment and travel within the Philippines.

Required Skills

• Strong capabilities in customer development, business negotiation, sales planning, and data analysis.
• Highly result-oriented, with the ability to independently develop customers and deliver sales targets.
• Strong knowledge of Philippine modern trade, traditional trade, and distributor networks.
• Good command of English and Tagalog, with the ability to work effectively in a cross-cultural environment.
• Willing and able to travel within the Philippines and conduct frequent customer visits.
• Strong customer development, business negotiation, channel planning, and sales data analysis skills.
• Strong ownership and result orientation, with the ability to independently deliver sales targets.