Digital Campaign Manager

MicroSourcing; Pasay; On-site; PHP 800,000 - 1,100,000; Full time

Benefits offered by this job

Healthcare on day one

Dependent coverage

Paid time off with cash conversion

Group life insurance

Performance bonuses

Team events

Job summary

MicroSourcing seeks a Digital Campaign Manager to lead social media and integrated marketing across channels from our Pasay office. You will own campaign planning, execution, and performance optimization, ensuring on-brand messaging and measurable results.

The ideal candidate blends creativity with data-driven decision making, thrives in a fast-paced, regulated environment, and collaborates with legal, compliance, and marketing teams.

Qualifications

• 2+ years in social media, digital marketing, or campaign management.
• Experience managing multiple campaigns with attention to detail.
• Strong paid and organic social strategy knowledge.
• Comfort in regulated industries (financial services, tax, etc.).
• Proficiency with marketing tools (Meta Ads Manager, GA, CRM, email/SMS).
• Excellent written communication skills.

Responsibilities

• Develop and manage social media content calendar across platforms.
• Plan and execute multi-channel campaigns to generate leads.
• Track performance, ROI, and optimize campaigns based on data.
• Coordinate content with internal stakeholders and legal/compliance.
• Provide leadership with clear campaign reporting linking results to business impact.
• Maintain accurate tagging and attribution for campaigns.

Skills

Social media management

Campaign management

Paid & organic social

Regulated industries

Marketing tools

Written communication

Tools

Meta Ads Manager

Google Analytics

CRM platforms

Email/SMS tools

Job description

Discover your 100% YOU with MicroSourcing! Position: Digital Campaign Manager

Location: Two E-Com, Mall of Asia, Pasay City

Work setup & shift: Onsite | Night Shift

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Role Summary

The Social Media and Campaign Manager is responsible for planning, executing, and optimizing Optima’s social media presence and integrated marketing campaigns across digital channels. This role owns campaign coordination from concept through execution ensuring consistent messaging, strong brand voice, and measurable performance outcomes. The ideal candidate blends creativity with data-driven execution and understands compliance-sensitive industries.

Key Responsibilities

Social Media Strategy & Execution

• Develop and manage Optima’s social media content calendar across platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, TikTok and emerging channels).
• Create, schedule, and publish engaging, brand-aligned content including static posts, short-form video, stories, and community posts.
• Monitor social channels daily which include responding to comments, escalating issues, and identifying opportunities for engagement or reputation protection.

Campaign Management

• Plan and execute multi-channel marketing campaigns (email, SMS, social, landing pages) designed to generate qualified leads and drive conversions across digital channels.
• Own campaign performance from launch through post-campaign analysis, with a focus on leads generated, conversion rates, and ROI. This also includes campaign timelines, QA, and launch readiness.
• Maintain accurate tracking, tagging, and attribution to measure campaign effectiveness.
• Partner with internal stakeholders to support seasonal initiatives, product launches, promotions, and reputation-management efforts.

Content & Creative Coordination

• Review all creative for message accuracy, empathy, clarity, and compliance.
• Adapt campaign and social content based on performance insights and audience behavior.

Performance Tracking & Optimization

• Track and report on KPIs including engagement, CTR, conversion rate, CPA, Conversion Rate, and ROI.
• Use performance data to refine targeting, messaging, and channel mix to improve lead quality and conversion outcomes.
• Analyze trends and recommend optimizations to improve reach, engagement, and conversion.
• Provide leadership with clear reporting that connects campaign activity to business results, not just engagement metrics.

Qualifications

• Minimum 2 years of experience in social media management, digital marketing, or campaign management.
• Experience managing multiple campaigns simultaneously with strong attention to detail.
• Strong understanding of paid and organic social strategies.
• Comfort working in regulated or compliance-sensitive industries (financial services, tax, insurance, legal, healthcare preferred).
• Proficiency with marketing tools (e.g., Meta Ads Manager, Google Analytics, CRM platforms, email/SMS tools).
• Excellent written communication skills

Preferred Skills

• Experience with attribution modeling and campaign reporting.
• Knowledge of SEO, reputation management platforms, or social listening tools.
• Self-starter who thrives in fast-paced, deadline-driven environments.

Success in This Role Looks Like

• Campaigns launch on time with minimal rework.
• Campaigns consistently generate qualified leads and contribute to measurable conversion and revenue outcomes.
• Social channels reflect a consistent, empathetic, and trusted Optima brand voice.
• Campaign decisions are guided by performance data, attribution, and conversion insights—not vanity metrics.
• Leadership has clear visibility into campaign performance and impact.
• Strong collaboration across marketing, legal, compliance, and operations.