Campaign Automation Designer

UnionBank; Pasig; On-site; PHP 390,600 - 781,200; Full time

Job summary

Union Bank of the Philippines is seeking a Campaign Designer to execute marketing operations strategies and manage the technical aspects of marketing automation and CRM platforms.

This role ensures marketing technologies are optimized, integrated, and leveraged to deliver data-driven campaigns, improve customer engagement, and enhance overall marketing performance, with collaboration across internal and external stakeholders using Salesforce and related tools.

Qualifications

• Experience in marketing operations and campaign execution.
• Strong knowledge of CRM and marketing automation platforms.
• Proficiency in campaign analytics, dashboards, and A/B testing.
• Excellent project management and cross-functional collaboration.

Responsibilities

• Design, implement, and optimize marketing automation and CRM processes.
• Monitor and analyze campaign performance via reports, dashboards, and testing.
• Evaluate and implement new marketing technologies to improve campaigns.
• Ensure seamless integration of marketing technologies to maximize performance.
• Collaborate with stakeholders to deliver customer solutions using Salesforce and other tools.

Skills

Marketing operations

CRM management

Marketing automation

Campaign analytics

Stakeholder collaboration

A/B testing

Tools

Salesforce

Job description

Union Bank of the Philippines is seeking a Campaign Designer to execute marketing operations strategies and manage the technical aspects of marketing automation and CRM platforms.

This role ensures marketing technologies are optimized, integrated, and leveraged to deliver data-driven campaigns, improve customer engagement, and enhance overall marketing performance, with collaboration across internal and external stakeholders using Salesforce and related tools.